Marketing
-
Add to Wish List
![Research Handbook on Digital Strategy]()
Research Handbook on Digital Strategy
Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...eBook:Find out more£36.76
-
Add to Wish List
![Fixing Prices]()
Fixing Prices
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...eBook:Find out more£23.96
-
Add to Wish List
![How to Write Differently]()
How to Write Differently
Edited by Monika Kostera
Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.eBook:Find out more£21.56
-
Add to Wish List
![Research Handbook on Services Management]()
Research Handbook on Services Management
Edited by Mark M. Davis
This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...eBook:Find out more£35.16
-
Add to Wish List
![Group and Team Work]()
Group and Team Work
Ricardo Flores, Antonina Bauman
By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...eBook:Find out more£23.16
-
Add to Wish List
![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...eBook:Find out more£36.76
-
Add to Wish List
![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...eBook:Find out more£22.36
-
Add to Wish List
![Concise Introduction to Sport Marketing]()
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more£22.36
-
Add to Wish List
![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...eBook:Find out more£26.36
-
Add to Wish List
![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more£26.36
-
Add to Wish List
![Cross-Cultural Consumer Behavior]()
Cross-Cultural Consumer Behavior
Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...eBook:Find out more£35.20
-
Add to Wish List
![Handbook of Business-to-Business Marketing]()
Handbook of Business-to-Business Marketing
Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...eBook:Find out more£39.16
