Marketing
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A Research Agenda for Event Management
Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the...eBook:Find out more£23.96
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How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal...eBook:Find out more£27.16
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How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of pub...eBook:Find out more£27.96
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Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sa...eBook:Find out more£27.96
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Research Handbook on Employee Pro-Environmental Behaviour
Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...eBook:Find out more£41.56
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Alternative Marketing Approaches for Entrepreneurs
Björn Bjerke
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consume...eBook:Find out more£27.16
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Handbook of Research on New Product Development
Edited by Peter N. Golder, Debanjan Mitra
New products are the major driver of revenue growth in today''s dynamic business environment. In this Handbook, the world''s foremost experts on new product development bring together the latest thinking on this vitally important topic. ...eBook:Find out more£37.56
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Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more£41.56
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Handbook of Research on Franchising
Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...eBook:Find out more£41.56
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New Methods of Market Research and Analysis
G. Scott Erickson
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...eBook:Find out more£27.96
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Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more£32.76
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Research Handbook of Innovation and Creativity for Marketing Management
Edited by Eric Shiu
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.eBook:Find out more£34.36