Marketing

Cross-Cultural Marketing

Edited by Tiziano Vescovi

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...

Paperback (2022)

List price ~~£30.95~~

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Hardback (2022)

List price ~~£99.00~~

Member price £89.10

eBook:

£24.76

Handbook of Entrepreneurship and Marketing

Edited by Ian Fillis, Nicholas Telford

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...

Hardback (2020)

List price ~~£220.00~~

Member price £198.00

Paperback (2022)

List price ~~£48.95~~

Member price £39.16

eBook:

£39.16

Research Handbook on Luxury Branding

Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...

Hardback (2020)

List price ~~£164.00~~

Member price £147.60

List price ~~£32.95~~

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eBook:

£26.36

Artificial Intelligence for Sustainable Value Creation

Edited by Margherita Pagani, Renaud Champion

Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence

List price ~~£94.00~~

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eBook:

£25.00

Advanced Introduction to the Experience Economy

Jon Sundbo

Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...

List price ~~£19.95~~

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List price ~~£89.00~~

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eBook:

£15.96

Handbook of Research on Identity Theory in Marketing

Edited by Americus Reed, Mark Forehand

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...

List price ~~£187.00~~

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List price ~~£49.95~~

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eBook:

£39.96

Advanced Introduction to Sustainable Competitive Advantage in Sales

Lawrence B. Chonko

This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...

List price ~~£17.95~~

Member price £14.36

List price ~~£89.00~~

Member price £80.10

eBook:

£14.36

Handbook of the Sharing Economy

Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi

With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...

List price ~~£191.00~~

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List price ~~£43.95~~

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eBook:

£35.16

Handbook of Research on Customer Engagement

Edited by Linda D. Hollebeek, David E. Sprott

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

List price ~~£197.00~~

Member price £177.30

List price ~~£49.95~~

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eBook:

£39.96

Tourist Behaviour

Edited by Philip L. Pearce

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...

List price ~~£197.00~~

Member price £177.30

List price ~~£43.95~~

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eBook:

£35.16

A Research Agenda for Sales

Edited by Fernando Jaramillo, Jay P. Mulki

A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Fea...

List price ~~£94.00~~

Member price £84.60

eBook:

£25.00