Marketing
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Research Handbook of Marketing in Emerging Economies
Edited by Marin A. Marinov
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...eBook:Find out more£34.36
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Research Handbook of Innovation and Creativity for Marketing Management
Edited by Eric Shiu
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.eBook:Find out more£34.36
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Digital Marketing
Charles F. Hofacker
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...eBook:Find out more£26.36
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Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...eBook:Find out more£17.56
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The Disappearing Product
Chris Bilton
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...eBook:Find out more£31.16
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The Market Oriented University
John A. Davis, Mark A. Farrell
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop aroun...eBook:Find out more£24.76
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How to Get Published in the Best Management Journals
Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for na...eBook:Find out more£24.76
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Handbook of Service Business
Edited by John R. Bryson, Peter W. Daniels
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...eBook:Find out more£39.16
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Handbook on Research in Relationship Marketing
Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...eBook:Find out more£39.16
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Research Handbook on Export Marketing
Edited by Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...eBook:Find out more£39.16
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Social Marketing and Behaviour Change
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...eBook:Find out more£39.16
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Handbook of Research on Marketing and Corporate Social Responsibility
Edited by Ronald Paul Hill, Ryan Langan
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...eBook:Find out more£39.16