Marketing
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![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
‘Whether you are new to teaching marketing or have more experience than you want to admit, Teaching Marketing has something for you. The authors bring you back to the historical development of some marketing sub-disciplines, including mo...eBook:Find out more£25.00
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach...eBook:Find out more£25.00
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field fo...eBook:Find out more£25.00
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![Artificial Intelligence for Sustainable Value Creation]()
Artificial Intelligence for Sustainable Value Creation
Edited by Margherita Pagani, Renaud Champion
‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone w...eBook:Find out more£25.00
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![A Research Agenda for Place Branding]()
A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
‘Most key themes of interest to anyone involved in place branding research are covered in the governance, contexts and experiences sections, and along with the key grounding issues, the book contains some very insightful case studies. In...eBook:Find out more£25.00
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![A Research Agenda for Sales]()
A Research Agenda for Sales
Edited by Fernando Jaramillo, Jay P. Mulki
‘A Research Agenda for Sales provides an overview of timely research conversations occurring in sales today. I believe this book is a particularly useful tool for academics. Each chapter offers a comprehensive review of relevant literatu...eBook:Find out more£25.00
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![Religion and Consumer Behaviour in Developing Nations]()
Religion and Consumer Behaviour in Developing Nations
Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
‘This book captures the contemporary importance of religion, its nuances and more importantly its values that influence and impact consumers’ decisions, along with understanding the role of digital enhancements from a developing nation’s...eBook:Find out more£25.00
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![A Research Agenda for Event Management]()
A Research Agenda for Event Management
Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
‘What happens when the world’s leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the ...eBook:Find out more£21.60
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...eBook:Find out more£24.76
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![How to Get Published in the Best Marketing Journals]()
How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
“How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...eBook:Find out more£25.60
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![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
'As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major cont...eBook:Find out more£25.60
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...eBook:Find out more£25.00
