Marketing
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![Handbook of Research on Customer Loyalty]()
Handbook of Research on Customer Loyalty
Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ... -
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![Handbook of Business-to-Business Marketing]()
Handbook of Business-to-Business Marketing
Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc... -
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![How to Conduct an Effective Peer Review]()
How to Conduct an Effective Peer Review
Gloria Barczak, Abbie Griffin
This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...eBook:Find out more£18.36
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![Configured by Consumption]()
Configured by Consumption
Booi H. Kam, Peter J. Rimmer
With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-...eBook:Find out more£25.00
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more£25.00
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...eBook:Find out more£18.36
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![Rethinking Advertising as Paratextual Communication]()
Rethinking Advertising as Paratextual Communication
Chris Hackley, Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...eBook:Find out more£25.00
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![A Research Agenda for Political Marketing]()
A Research Agenda for Political Marketing
Edited by Bruce I. Newman, Todd P. Newman
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of polit...eBook:Find out more£25.00
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...eBook:Find out more£48.00
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...eBook:Find out more£37.60
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![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...eBook:Find out more£25.00
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![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more£25.00
