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Marketing

  1. Add to Wish List Handbook on Cross-Cultural Marketing

    Handbook on Cross-Cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster
    This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...
    Hardback (2020)

    List price £135.00

    Member price £121.50

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    £48.00

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  2. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
    This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal...
    Hardback (2020)

    List price £116.00

    Member price £104.40

    Paperback (2020)

    List price £30.95

    Member price £24.76

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    £24.76

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  3. Add to Wish List How to Get Published in the Best Marketing Journals

    How to Get Published in the Best Marketing Journals

    Edited by David W. Stewart, Daniel M. Ladik
    This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of pub...
    Hardback (2019)

    List price £100.00

    Member price £90.00

    Paperback (2020)

    List price £32.00

    Member price £25.60

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    £25.60

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  4. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Robert D. Hisrich, Veland Ramadani
    One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sa...
    Hardback (2018)

    List price £75.00

    Member price £67.50

    Paperback (2020)

    List price £32.00

    Member price £25.60

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    £25.60

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  5. Add to Wish List Research Handbook on Employee Pro-Environmental Behaviour

    Research Handbook on Employee Pro-Environmental Behaviour

    Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
    This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...
    Hardback (2018)

    List price £170.00

    Member price £153.00

    Paperback (2020)

    List price £47.00

    Member price £37.60

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    £37.60

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  6. Add to Wish List The Nordic Wave in Place Branding

    The Nordic Wave in Place Branding

    Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
    The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...
    Hardback (2019)

    List price £100.00

    Member price £90.00

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    £25.00

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  7. Add to Wish List Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consume...
    Paperback (2019)

    List price £31.00

    Member price £24.80

    Hardback (2018)

    List price £100.00

    Member price £90.00

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    £24.80

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  8. Add to Wish List Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. Th...
    Paperback (2019)

    List price £42.00

    Member price £33.60

    Hardback (2018)

    List price £184.00

    Member price £165.60

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    £33.60

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  9. Add to Wish List Handbook on Customer Centricity

    Handbook on Customer Centricity

    Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
    Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentati...
    Hardback (2019)

    List price £150.00

    Member price £135.00

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    £48.00

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  10. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...
    Paperback (2019)

    List price £47.00

    Member price £37.60

    Hardback (2018)

    List price £206.00

    Member price £185.40

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    £37.60

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  11. Add to Wish List Handbook of Research on Franchising

    Handbook of Research on Franchising

    Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
    Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...
    Paperback (2019)

    List price £47.00

    Member price £37.60

    Hardback (2017)

    List price £195.00

    Member price £175.50

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    £37.60

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  12. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...
    Paperback (2019)

    List price £32.00

    Member price £25.60

    Hardback (2017)

    List price £85.00

    Member price £76.50

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    £25.60

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