£

Marketing

  1. Add to Wish List Handbook of Research on Distribution Channels

    Handbook of Research on Distribution Channels

    Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
    Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and...
    Hardback (2019)

    List price £221.00

    Member price £198.90

    eBook:

    £48.00

    Find out more
  2. Add to Wish List Handbook of Research on Gender and Marketing

    Handbook of Research on Gender and Marketing

    Edited by Susan Dobscha
    Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy i...
    Hardback (2019)

    List price £145.00

    Member price £130.50

    eBook:

    £48.00

    Find out more
  3. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...
    Paperback (2019)

    List price £36.95

    Member price £29.56

    Hardback (2017)

    List price £130.00

    Member price £117.00

    eBook:

    £29.56

    Find out more
  4. Add to Wish List Services, Experiences and Innovation

    Services, Experiences and Innovation

    Edited by Ada Scupola, Lars Fuglsang
    Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field inve...
    Hardback (2018)

    List price £110.00

    Member price £99.00

    eBook:

    £25.00

    Find out more
  5. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...
    Paperback (2018)

    List price £39.00

    Member price £31.20

    Hardback (2017)

    List price £140.00

    Member price £126.00

    eBook:

    £31.20

    Find out more
  6. Add to Wish List Research Handbook of Innovation and Creativity for Marketing Management

    Research Handbook of Innovation and Creativity for Marketing Management

    Edited by Eric Shiu
    This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
    Paperback (2018)

    List price £39.00

    Member price £31.20

    Hardback (2017)

    List price £130.00

    Member price £117.00

    eBook:

    £31.20

    Find out more
  7. Add to Wish List Handbook of Research on Retailing

    Handbook of Research on Retailing

    Edited by Katrijn Gielens, Els Gijsbrechts
    The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their ow...
    Hardback (2018)

    List price £165.00

    Member price £148.50

    eBook:

    £48.00

    Find out more
  8. Add to Wish List Seven Deadly Sins in Consumption

    Seven Deadly Sins in Consumption

    Edited by Henna Syrjälä, Hanna Leipämaa-Leskinen
    Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters ...
    Hardback (2018)

    List price £80.00

    Member price £72.00

    eBook:

    £25.00

    Find out more
  9. Add to Wish List Consumer Logistics

    Consumer Logistics

    Peter J. Rimmer, Booi Hon Kam
    Digital technology has changed the way we work, socialize, shop, play and learn. This book offers a stimulating exploration of how digitization has begun transforming the prevailing global logistics system into a self-service and sharing...
    Hardback (2018)

    List price £79.00

    Member price £71.10

    eBook:

    £25.00

    Find out more
  10. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop aroun...
    Paperback (2017)

    List price £28.00

    Member price £22.40

    Hardback (2016)

    List price £95.00

    Member price £85.50

    eBook:

    £22.40

    Find out more
  11. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for na...
    Paperback (2017)

    List price £28.00

    Member price £22.40

    Hardback (2016)

    List price £105.00

    Member price £94.50

    eBook:

    £22.40

    Find out more
  12. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...
    Hardback (2016)

    List price £97.00

    Member price £87.30

    eBook:

    £25.00

    Find out more
My Cart