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  1. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (February 2023)

    List price £29.95

    Member price £23.96

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    Hardback (February 2023)

    List price £100.00

    Member price £90.00

    Not yet published
  2. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...
    Hardback (2021)

    List price £95.00

    Member price £85.50

    Paperback (October 2022)

    List price £30.95

    Member price £24.76

    Not yet published
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    £24.76

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  3. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...
    Hardback (2021)

    List price £100.00

    Member price £90.00

    Paperback (October 2022)

    List price £30.95

    Member price £24.76

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    £24.76

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  4. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...
    Hardback (2021)

    List price £105.00

    Member price £94.50

    Paperback (September 2022)

    List price £30.95

    Member price £24.76

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    £24.76

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  5. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price £120.00

    Member price £108.00

    Paperback (September 2022)

    List price £37.00

    Member price £29.60

    eBook:

    £29.60

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  6. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price £90.00

    Member price £81.00

    Paperback (August 2022)

    List price £35.00

    Member price £28.00

    eBook:

    £28.00

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  7. Add to Wish List How to Conduct an Effective Peer Review

    How to Conduct an Effective Peer Review

    Gloria Barczak, Abbie Griffin
    This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...
    Hardback (2021)

    List price £75.00

    Member price £67.50

    Paperback (2022)

    List price £22.95

    Member price £18.36

    eBook:

    £18.36

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  8. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...
    Hardback (2020)

    List price £84.00

    Member price £75.60

    Paperback (2022)

    List price £22.95

    Member price £18.36

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    £18.36

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  9. Add to Wish List Handbook of Entrepreneurship and Marketing

    Handbook of Entrepreneurship and Marketing

    Edited by Ian Fillis, Nicholas Telford
    This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...
    Hardback (2020)

    List price £201.00

    Member price £180.90

    Paperback (2022)

    List price £47.00

    Member price £37.60

    eBook:

    £37.60

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  10. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...
    Hardback (2020)

    List price £150.00

    Member price £135.00

    Paperback (2021)

    List price £30.00

    Member price £24.00

    eBook:

    £24.00

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  11. Add to Wish List Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...
    Hardback (2019)

    List price £170.00

    Member price £153.00

    Paperback (2021)

    List price £45.00

    Member price £36.00

    eBook:

    £36.00

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  12. Add to Wish List Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...
    Hardback (2019)

    List price £175.00

    Member price £157.50

    Paperback (2021)

    List price £40.00

    Member price £32.00

    eBook:

    £32.00

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