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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price £16.45

    Member price £13.16

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    Hardback (October 2022)

    List price £85.00

    Member price £76.50

    Not yet published
  2. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    ‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
    Hardback (2021)

    List price £90.00

    Member price £81.00

    Paperback (August 2022)

    List price £35.00

    Member price £28.00

    Not yet published
    eBook:

    £28.00

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  3. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    ‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c...
    Paperback (June 2022)

    List price £15.95

    Member price £12.76

    Hardback (June 2022)

    List price £85.00

    Member price £76.50

  4. Add to Wish List How to Conduct an Effective Peer Review

    How to Conduct an Effective Peer Review

    Gloria Barczak, Abbie Griffin
    ‘There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a s...
    Hardback (2021)

    List price £75.00

    Member price £67.50

    Paperback (2022)

    List price £22.95

    Member price £18.36

    eBook:

    £18.36

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  5. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    ‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-t...
    Hardback (2020)

    List price £84.00

    Member price £75.60

    Paperback (2022)

    List price £22.95

    Member price £18.36

    eBook:

    £18.36

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  6. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (2022)

    List price £15.95

    Member price £12.76

    Hardback (2022)

    List price £85.00

    Member price £76.50

    eBook:

    £12.76

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  7. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (2022)

    List price £29.95

    Member price £23.96

    Hardback (2022)

    List price £95.00

    Member price £85.50

    eBook:

    £23.96

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  8. Add to Wish List Handbook of Entrepreneurship and Marketing

    Handbook of Entrepreneurship and Marketing

    Edited by Ian Fillis, Nicholas Telford
    ‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...
    Hardback (2020)

    List price £201.00

    Member price £180.90

    Paperback (2022)

    List price £47.00

    Member price £37.60

    eBook:

    £37.60

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  9. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    ‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...
    Hardback (2020)

    List price £150.00

    Member price £135.00

    Paperback (2021)

    List price £30.00

    Member price £24.00

    eBook:

    £24.00

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  10. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    ‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £13.16

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  11. Add to Wish List Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    ‘Understanding the relationship between consumption and identity is a cornerstone of recent consumer research, providing a crucial tool for examining the meaning of consumption and its multiple critical roles in consumers’ lives. Reed an...
    Hardback (2019)

    List price £170.00

    Member price £153.00

    Paperback (2021)

    List price £45.00

    Member price £36.00

    eBook:

    £36.00

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  12. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    ‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £13.16

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