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Marketing

  1. Add to Wish List A Research Agenda for Political Marketing

    A Research Agenda for Political Marketing

    Edited by Bruce I. Newman, Todd P. Newman
    This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of polit...
    Hardback (2022)

    List price £80.00

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    £25.00

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  2. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...
    Hardback (2022)

    List price £190.00

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    £48.00

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  3. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price £15.95

    Member price £12.76

    Hardback (2022)

    List price £85.00

    Member price £76.50

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    £12.76

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  4. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price £29.95

    Member price £23.96

    Hardback (2022)

    List price £95.00

    Member price £85.50

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    £23.96

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  5. Add to Wish List Handbook of Entrepreneurship and Marketing

    Handbook of Entrepreneurship and Marketing

    Edited by Ian Fillis, Nicholas Telford
    This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...
    Hardback (2020)

    List price £201.00

    Member price £180.90

    Paperback (2022)

    List price £47.00

    Member price £37.60

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    £37.60

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  6. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price £105.00

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    £25.00

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  7. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...
    Hardback (2020)

    List price £150.00

    Member price £135.00

    Paperback (2021)

    List price £30.00

    Member price £24.00

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    £24.00

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  8. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sh...
    Hardback (2021)

    List price £155.00

    Member price £139.50

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    £48.00

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  9. Add to Wish List Artificial Intelligence for Sustainable Value Creation

    Artificial Intelligence for Sustainable Value Creation

    Edited by Margherita Pagani, Renaud Champion
    Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence
    Hardback (2021)

    List price £85.00

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    £25.00

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  10. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

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    £13.16

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  11. Add to Wish List Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...
    Hardback (2019)

    List price £170.00

    Member price £153.00

    Paperback (2021)

    List price £45.00

    Member price £36.00

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    £36.00

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  12. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

    Member price £76.50

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    £13.16

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