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Marketing

  1. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...
    Paperback (2021)

    List price £16.45

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    Hardback (2021)

    List price £85.00

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    £13.16

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  2. Add to Wish List Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...
    Hardback (2019)

    List price £175.00

    Member price £157.50

    Paperback (2021)

    List price £40.00

    Member price £32.00

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    £32.00

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  3. Add to Wish List Handbook of Research on Customer Engagement

    Handbook of Research on Customer Engagement

    Edited by Linda D. Hollebeek, David E. Sprott
    Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
    Hardback (2019)

    List price £180.00

    Member price £162.00

    Paperback (2021)

    List price £45.00

    Member price £36.00

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    £36.00

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  4. Add to Wish List Tourist Behaviour

    Tourist Behaviour

    Edited by Philip L. Pearce
    Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...
    Hardback (2019)

    List price £180.00

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    Paperback (2021)

    List price £40.00

    Member price £32.00

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    £32.00

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  5. Add to Wish List A Research Agenda for Sales

    A Research Agenda for Sales

    Edited by Fernando Jaramillo, Jay P. Mulki
    A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Fea...
    Hardback (2021)

    List price £85.00

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    £25.00

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  6. Add to Wish List Religion and Consumer Behaviour in Developing Nations

    Religion and Consumer Behaviour in Developing Nations

    Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
    Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potenti...
    Hardback (2021)

    List price £90.00

    Member price £81.00

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    £25.00

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  7. Add to Wish List Retail and Channel Marketing

    Retail and Channel Marketing

    Sandro Castaldo, Monica Grosso, Katia Premazzi
    Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...
    Paperback (2020)

    List price £34.95

    Member price £27.96

    Hardback (2020)

    List price £85.00

    Member price £76.50

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    £27.96

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  8. Add to Wish List A Research Agenda for Event Management

    A Research Agenda for Event Management

    Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
    This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the...
    Hardback (2019)

    List price £84.00

    Member price £75.60

    Paperback (2020)

    List price £27.00

    Member price £21.60

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    £21.60

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  9. Add to Wish List Handbook on Cross-Cultural Marketing

    Handbook on Cross-Cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster
    This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...
    Hardback (2020)

    List price £135.00

    Member price £121.50

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    £48.00

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  10. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
    This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal...
    Hardback (2020)

    List price £116.00

    Member price £104.40

    Paperback (2020)

    List price £30.95

    Member price £24.76

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    £24.76

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  11. Add to Wish List How to Get Published in the Best Marketing Journals

    How to Get Published in the Best Marketing Journals

    Edited by David W. Stewart, Daniel M. Ladik
    This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of pub...
    Hardback (2019)

    List price £100.00

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    Paperback (2020)

    List price £32.00

    Member price £25.60

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    £25.60

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  12. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Robert D. Hisrich, Veland Ramadani
    One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sa...
    Hardback (2018)

    List price £75.00

    Member price £67.50

    Paperback (2020)

    List price £32.00

    Member price £25.60

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    £25.60

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