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Marketing

  1. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...
    Paperback (2016)

    List price £44.00

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    Hardback (2015)

    List price £165.00

    Member price £148.50

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  2. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price £44.00

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    Hardback (2015)

    List price £145.00

    Member price £130.50

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  3. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...
    Paperback (2016)

    List price £44.00

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    Hardback (2014)

    List price £122.00

    Member price £109.80

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  4. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...
    Paperback (2016)

    List price £44.00

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    Hardback (2014)

    List price £160.00

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  5. Add to Wish List Handbook of Research on Marketing and Corporate Social Responsibility

    Handbook of Research on Marketing and Corporate Social Responsibility

    Edited by Ronald Paul Hill, Ryan Langan
    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...
    Paperback (2016)

    List price £44.00

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    Hardback (2014)

    List price £160.00

    Member price £144.00

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  6. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich s...
    Paperback (2015)

    List price £33.95

    Member price £27.16

    Hardback (2014)

    List price £100.00

    Member price £90.00

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    £27.16

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  7. Add to Wish List Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
    Paperback (2015)

    List price £44.00

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    Hardback (2014)

    List price £195.00

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  8. Add to Wish List Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new oppor...
    Paperback (2015)

    List price £27.95

    Member price £22.36

    Hardback (2013)

    List price £89.00

    Member price £80.10

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    £22.36

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  9. Add to Wish List Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...
    Paperback (2014)

    List price £44.00

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    Hardback (2012)

    List price £190.00

    Member price £171.00

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  10. Add to Wish List Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, exp...
    Paperback (2014)

    List price £43.95

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    Hardback (2012)

    List price £160.00

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  11. Add to Wish List Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics ...
    Paperback (2013)

    List price £43.95

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    Hardback (2012)

    List price £195.00

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  12. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...
    Paperback (2013)

    List price £50.95

    Member price £40.76

    Hardback (2013)

    List price £114.00

    Member price £102.60

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    £40.76

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