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Marketing

  1. Add to Wish List Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...
    Paperback (2014)

    List price £44.00

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    Hardback (2012)

    List price £190.00

    Member price £171.00

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    £35.20

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  2. Add to Wish List Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, exp...
    Paperback (2014)

    List price £43.95

    Member price £35.16

    Hardback (2012)

    List price £160.00

    Member price £144.00

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  3. Add to Wish List Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics ...
    Paperback (2013)

    List price £43.95

    Member price £35.16

    Hardback (2012)

    List price £195.00

    Member price £175.50

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  4. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...
    Paperback (2013)

    List price £50.95

    Member price £40.76

    Hardback (2013)

    List price £114.00

    Member price £102.60

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    £40.76

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  5. Add to Wish List Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world...
    Paperback (2013)

    List price £49.00

    Member price £39.20

    Hardback (2011)

    List price £180.00

    Member price £162.00

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    £39.20

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  6. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price £49.00

    Member price £39.20

    Hardback (2012)

    List price £175.00

    Member price £157.50

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    £39.20

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  7. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (2013)

    List price £31.95

    Member price £25.56

    Hardback (2011)

    List price £90.00

    Member price £81.00

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    £25.56

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  8. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price £45.95

    Member price £36.76

    Hardback (2011)

    List price £120.00

    Member price £108.00

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    £36.76

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  9. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...
    Paperback (2012)

    List price £57.00

    Member price £45.60

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    £45.60

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  10. Add to Wish List Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...
    Paperback (2010)

    List price £59.00

    Member price £47.20

    Hardback (2009)

    List price £209.00

    Member price £188.10

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    £47.20

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  11. Add to Wish List Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...
    Paperback (2010)

    List price £28.00

    Member price £22.40

    Hardback (2008)

    List price £85.00

    Member price £76.50

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    £22.40

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  12. Add to Wish List Business Relating Business

    Business Relating Business

    Ian Wilkinson
    Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, econo...
    Paperback (2009)

    List price £34.00

    Member price £27.20

    Hardback (2008)

    List price £104.00

    Member price £93.60

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    £27.20

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