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  1. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...
    Paperback (2009)

    List price £33.95

    Member price £27.16

    Hardback (2007)

    List price £104.00

    Member price £93.60

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    £27.16

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  2. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price £62.00

    Member price £49.60

    Hardback (2006)

    List price £209.00

    Member price £188.10

    eBook:

    £49.60

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  3. Add to Wish List The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...
    Paperback (2006)

    List price £37.00

    Member price £29.60

    Hardback (2004)

    List price £95.00

    Member price £85.50

    eBook:

    £29.60

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  4. Add to Wish List Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con...
    Paperback (2005)

    List price £57.00

    Member price £45.60

    Hardback (2003)

    List price £184.00

    Member price £165.60

  5. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.
    Paperback (2004)

    List price £36.95

    Member price £29.56

    Hardback (2002)

    List price £109.00

    Member price £98.10

    eBook:

    £29.56

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  6. Add to Wish List The Elgar Companion to Consumer Research and Economic Psychology

    The Elgar Companion to Consumer Research and Economic Psychology

    Edited by Peter E. Earl, Simon Kemp
    This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensabl...
    Paperback (2002)

    List price £54.00

    Member price £43.20

    Hardback (1998)

    List price £220.00

    Member price £198.00

    eBook:

    £43.20

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  7. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
    Paperback (January 1995)

    List price £33.00

    Member price £26.40

    Out of Stock
    Hardback (1995)

    List price £129.00

    Member price £116.10

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