Marketing
-
Add to Wish List
![Concerned Markets]()
Concerned Markets
Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich s...eBook:Find out more£29.56
-
Add to Wish List
![Handbook of Service Marketing Research]()
Handbook of Service Marketing Research
Edited by Roland T. Rust, Ming-Hui Huang
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.eBook:Find out more£39.16
-
Add to Wish List
![Marketing for Entrepreneurs and SMEs]()
Marketing for Entrepreneurs and SMEs
Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new oppor...eBook:Find out more£24.76
-
Add to Wish List
![Handbook of Research on International Advertising]()
Handbook of Research on International Advertising
Edited by Shintaro Okazaki
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...eBook:Find out more£39.16
-
Add to Wish List
![Handbook of Research on Born Globals]()
Handbook of Research on Born Globals
Edited by Mika Gabrielsson, V. H. Manek Kirpalani
This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, exp...eBook:Find out more£39.16
-
Add to Wish List
![Handbook of Developments in Consumer Behaviour]()
Handbook of Developments in Consumer Behaviour
Edited by Victoria K. Wells, Gordon Foxall
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics ...eBook:Find out more£39.16
-
Add to Wish List
![Sports Marketing]()
Sports Marketing
John A. Davis, Jessica Zutz Hilbert
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...eBook:Find out more£44.76
-
Add to Wish List
![Handbook of Islamic Marketing]()
Handbook of Islamic Marketing
Edited by Özlem Sandıkcı, Gillian Rice
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world...eBook:Find out more£43.16
-
Add to Wish List
![Handbook of Marketing Strategy]()
Handbook of Marketing Strategy
Edited by Venkatesh Shankar, Gregory S. Carpenter
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...eBook:Find out more£43.16
-
Add to Wish List
![Branded Lives]()
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...eBook:Find out more£27.96
-
Add to Wish List
![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more£40.76
-
Add to Wish List
![Handbook of Business-to-Business Marketing]()
Handbook of Business-to-Business Marketing
Edited by Gary L. Lilien, Rajdeep Grewal
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...eBook:Find out more£47.96
