Strategic Management
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![Family Business Case Studies Across the World]()
Family Business Case Studies Across the World
Edited by Jeremy Cheng, Luis Díaz-Matajira, Nupur P. Bang, Rodrigo Basco, Andrea Calabrò, Albert E. James, Georges Samara
Designed as a learning tool to nurture contextual empathy and strategic decision-making capabilities in families-in-business facing internal and external disruptions, Family Business Case Studies Across the World presents a unique collec...eBook:Find out more£23.96
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more£24.76
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more£29.60
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![Computer Simulations and Gaming]()
Computer Simulations and Gaming
James W. Cooper, Michele E. Yoder, Stacey L. Watson
Computer simulations, serious digital games, and gamification add fun and engagement to business courses, while also improving students' learning outcomes. Computer Simulations and Gaming provides business educators with the theoretical ...eBook:Find out more£17.56
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![Advanced Introduction to Sustainable Careers]()
Advanced Introduction to Sustainable Careers
Jeffrey H. Greenhaus, Gerard A. Callanan
This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...eBook:Find out more£12.76
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![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul J.H. Schoemaker
Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...eBook:Find out more£12.76
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![Management Perspectives on the Covid-19 Crisis]()
Management Perspectives on the Covid-19 Crisis
Edited by Kenneth Husted, Rudolf R. Sinkovics
New Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we dr...eBook:Find out more£21.56
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more£12.76
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![A Research Agenda for Sport Management]()
A Research Agenda for Sport Management
Edited by David Shilbury
Challenging the existing perspectives and models upon which sport management has been founded, this Research Agenda compiles cutting-edge research from expert contributors to offer a new definition of sport management. Examining the evol...eBook:Find out more£25.00
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more£25.00
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![Handbook on Digital Business Ecosystems]()
Handbook on Digital Business Ecosystems
Edited by Sabine Baumann
This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigo...eBook:Find out more£48.00
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![Salvaging Corporate Sustainability]()
Salvaging Corporate Sustainability
Michael L. Barnett, Irene Henriques, Bryan W. Husted
This critical book presents ways to improve the impact of corporate sustainability programs on the ecological and social systems that we rely upon. Integrating three decades of multidisciplinary empirical and conceptual research undertak...eBook:Find out more£25.00
