Strategic Management
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![Strategic Conflict Management]()
Strategic Conflict Management
Peter-J Jost, Utz Weitzel
Whenever a group of individuals comes together and interact in order to reach a common goal, differing individual preferences can lead to conflict. This book focuses on the management of these internal conflicts within business organizat... -
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![The Network Economy]()
The Network Economy
Ard-Pieter de Man
With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, h... -
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![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more£30.36
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
