Strategic Management
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The Network Economy
Ard-Pieter de Man
With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, h... -
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Strategic Capabilities and Knowledge Transfer Within and Between Organizations
Edited by Arturo Capassp, Giovanni B. Dagnino, Andrea Lanza
This volume is the imaginative outcome of several international strategy scholars who have cultivated original research on the broad relationship between strategic capabilities and knowledge transfer at both intra- and inter-organization...eBook:Find out more£25.00
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The Dynamics of Innovation and Interfirm Networks
Victor Gilsing
This book aims to understand how sectoral dynamics condition learning and innovation activities within interfirm networks. To do so, a dynamic model of co-evolution at a sectoral level is developed, differentiating between a setting of e...eBook:Find out more£25.00
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Firms, Strategies and Economic Change
Fu-Lai T. Yu
In Firms, Strategies and Economic Change, Fu-Lai Tony Yu acknowledges the shortcomings of contemporary research on industrial organisation and strategy, while proposing a novel subjectivist approach to economic and management problems. -
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Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more£29.56
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Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...