Strategic Management
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![Concise Introduction to Performance Management]()
Concise Introduction to Performance Management
Mike Bourne, Pippa Bourne
This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see perfor... -
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![Arts-Based Approaches to Business Education]()
Arts-Based Approaches to Business Education
Bronte van der Hoorn, Paul Donovan
Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the b... -
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin... -
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![Family Business Case Studies Across the World]()
Family Business Case Studies Across the World
Edited by Jeremy Cheng, Luis Díaz-Matajira, Nupur P. Bang, Rodrigo Basco, Andrea Calabrò, Albert E. James, Georges Samara
Designed as a learning tool to nurture contextual empathy and strategic decision-making capabilities in families-in-business facing internal and external disruptions, Family Business Case Studies Across the World presents a unique collec...eBook:Find out more£23.96
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more£29.60
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more£24.76
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![Management Perspectives on the Covid-19 Crisis]()
Management Perspectives on the Covid-19 Crisis
Edited by Kenneth Husted, Rudolf R. Sinkovics
New Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we dr...eBook:Find out more£21.56
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![How to Do Relevant Research]()
How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important co...eBook:Find out more£20.00
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![Effectuation]()
Effectuation
Saras D. Sarasvathy
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bests...eBook:Find out more£23.96
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![Teaching Strategic Management]()
Teaching Strategic Management
Edited by Sabine Baumann
Teaching Strategic Management: A Hands-on Guide to Teaching Success provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (c...eBook:Find out more£25.56
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![Experiential Exercises in the Classroom]()
Experiential Exercises in the Classroom
Mary K. Foster, Vicki Fairbanks Taylor, Jennie L. Walker
The definitive guide to creating and using experiential exercises in the classroom. For anyone interested in continuously improving their teaching practice, this book provides an overview of the theory and empirical evidence for active l...eBook:Find out more£25.56
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![A Research Agenda for Event Management]()
A Research Agenda for Event Management
Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the...eBook:Find out more£23.16
