Strategic Management
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![Concise Introduction to Performance Management]()
Concise Introduction to Performance Management
Mike Bourne, Pippa Bourne
This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see perfor... -
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin... -
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![Advanced Introduction to Negotiation]()
Advanced Introduction to Negotiation
Leigh Thompson, Cynthia S. Wang
Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...eBook:Find out more£12.76
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![Advanced Introduction to Megaprojects]()
Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...eBook:Find out more£16.76
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![Advanced Introduction to Sustainable Careers]()
Advanced Introduction to Sustainable Careers
Jeffrey H. Greenhaus, Gerard A. Callanan
This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...eBook:Find out more£12.76
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![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul J.H. Schoemaker
Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...eBook:Find out more£12.76
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more£12.76
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![Mastering Ethics in Organizations]()
Mastering Ethics in Organizations
Donna Ladkin
This innovative textbook provides a systematic approach to developing practices of perception, reflection and inquiry to facilitate sound ethical action in organizational settings. Now in its second edition, Donna Ladkin’s Mastering Ethi...eBook:Find out more£30.36
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![International Business Strategy in Complex Markets]()
International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more£35.96
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![Global Strategy and Management]()
Global Strategy and Management
Paul N. Gooderham, Birgitte Grøgaard, Kirsten Foss
This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts. What is the optimal balance between local responsiveness and global integrat...eBook:Find out more£38.36
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![The Economics of Business Enterprise]()
The Economics of Business Enterprise
Martin Ricketts
This new edition of The Economics of Business Enterprise provides a comprehensive survey of the theory of the firm from the perspective of New Institutional Economics. It continues to emphasise the role of the entrepreneur within the fir...eBook:Find out more£39.96
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![Mastering the Ethical Dimension of Organizations]()
Mastering the Ethical Dimension of Organizations
Donna Ladkin
With the use of exercises, reflective prompts and case studies, Mastering the Ethical Dimension of Organizations offers a practice-based approach to developing the skills critical to responding ethically to organizational dilemmas. Engag...eBook:Find out more£33.56
