Strategic Management

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  1. Add to Wish List International Business Strategy in Emerging Country Markets

    International Business Strategy in Emerging Country Markets

    Hans Jansson
    This book will strongly appeal to postgraduate students, researchers and academics focussing on international business strategy. It will also equip managers and consultants with frameworks and tools to facilitate a deeper understanding o...
    Paperback (March 2008)

    List price £36.95

    Member price £29.56

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    Hardback (2007)

    List price £114.00

    Member price £102.60

    eBook:

    £29.56

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  2. Add to Wish List The Network Economy

    The Network Economy

    Ard-Pieter de Man
    With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, h...
    Paperback (2006)

    List price £34.95

    Member price £27.96

    Hardback (2004)

    List price £94.00

    Member price £84.60

  3. Add to Wish List Strategic Affiliate Marketing

    Strategic Affiliate Marketing

    Simon Goldschmidt, Sven Junghagen, Uri Harris
    Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...
    Paperback (2004)

    List price £37.95

    Member price £30.36

    Hardback (2003)

    List price £94.00

    Member price £84.60

    eBook:

    £30.36

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  4. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
    Paperback (1995)

    List price £35.95

    Member price £28.76

    Hardback (1995)

    List price £141.00

    Member price £126.90

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