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Innovation and Technology

  1. Add to Wish List Big Data in Small Business

    Big Data in Small Business

    Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
    ‘I have often seen how data is given too little attention when companies undertake digitalization efforts. That is a shame, since access to high quality data is like having a superpower, and this superpower is accessible to any business ...
    Hardback (September 2021)

    List price £100.00

    Member price £90.00

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