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Brand Protection and the Global Risk of Product Counterfeits

A Total Business Solution Approach

9781839105814 Edward Elgar Publishing
Edited by Jeremy M. Wilson,Professor, School of Criminal Justice, Michigan State University, US
Publication Date: July 2022 ISBN: 978 1 83910 581 4 Extent: c 304 pp
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.

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Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and to respond efficiently when it does.

This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms to continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance.

Graduate and executive education programs and scholars in business, law, and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research, or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them to develop a roadmap for establishing a robust brand protection program and to take their existing brand protection to the next level of effectiveness and efficiency. 
Critical Acclaim
‘I wish I had this book when I first started in brand protection. Back then, I was in learning mode and constantly seeking sources to inform my strategy and approach. What I found was that there wasn’t a lot of practical information readily available about how to combat the problem of illicit trade. With this volume, Jeremy and his cast of expert contributors have helped to fill this gap in practical knowledge in the field. They’ve laid out a very prescriptive approach about how to build a comprehensive, end-to-end solution—or “total business solution”—to brand infringement. This book provides an excellent foundation and reference for practitioners and decision makers about what it takes to protect your patients, customers, brands and business from bad actors in the marketplace.’
– Richard Kaeser, Johnson & Johnson, US
Contributors
Contributors include: John Carriero, B. William Demeré, Peggy E. Chaudhry, Clifford A. Grammich, Richard Kaeser, Warren MacInnis, Sean O’Hearen, Ashley Paintsil, John Reiners, Karen L. Sedatole, Kami J. Silk, Chanterelle Sung, Brandon H. Thomas, Vivian Vassallo, Jeremy M. Wilson
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