Hardback
City Branding
Concepts and Tools for Reputation Management and Tourism Development
9781035347537 Edward Elgar Publishing
This prescient book explores the relationship between city branding, reputation management and tourism development, utilising a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.
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Critical Acclaim
More Information
This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.
Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice.
City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning and place management. Practitioners in local authorities will also find the examples and practices examined informative as lessons for the future.
Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice.
City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning and place management. Practitioners in local authorities will also find the examples and practices examined informative as lessons for the future.
Critical Acclaim
‘City branding – in its simplistic expression via logos and slogans – is often blamed for overtourism, while it might just hold some of the solutions if one looks at it from the strategic perspective of reputation management. This book, edited by Alex Deffner and Mihalis Kavaratzis, two of the most prolific and esteemed researchers in city branding, is therefore a welcome contribution to this discussion.’
– Robert Govers, Founding Chairman, International Place Branding Association
– Robert Govers, Founding Chairman, International Place Branding Association
