Service Operations Management, Second Edition

The Total Experience

2nd edition

David W. Parker, University of Queensland Business School, Australia

Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. With new, updated case studies and original research embracing big-data analytics and neurolinguistics in building customer service systems, this book will be an invaluable tool for postgraduate and MBA students of service operations and undergraduates specialising in hospitality, tourism and public sector management.

2018 608 pp Paperback 978 1 78811 595 7 £52.95 £42.36 $88.95 $71.16
2018 608 pp Hardback 978 1 78811 593 3 £137.00 £123.30 $199.00 $179.10

Elgaronline 978 1 78811 594 0

Edward Elgar Publishing Ltd. is registered in the UK at: The Lypiatts, 15 Lansdown Road,
Cheltenham, Glos GL50 2JA. Registered number: 2041703

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