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Emerging Economies and the Transformation of International Business
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Emerging Economies and the Transformation of International Business

Brazil, Russia, India and China (BRICs)

9781845425975 Edward Elgar Publishing
Edited by Subhash C. Jain, University of Connecticut, US
Publication Date: 2006 ISBN: 978 1 84542 597 5 Extent: 576 pp
The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality.

As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICs.

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The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality.

As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICs.

This enlightening study will be of great interest to students and scholars of international business. Executives of large companies will find it of great practical use when planning their organization’s future strategies.
Contributors
Contributors: P.S. Aulakh, J.N. Behrman, R.C. Bird, Z. Chen, S. Coelen, I. Filatotchev, R. Grosse, M. Habib, S.C. Jain, W.H.A. Johnson, P. Kale, B.L. Kedia, S. Lahiri, D.J. McCarthy, H. Merchant, D. Mukherjee, S.M. Puffer, R. Purushothaman, R. Sarathy, K.P. Sauvant, C.P. Schuster, D. Wilson, L. Yueh, L. Zurawicki
Contents
Contents:

Foreword

Preface

PART I: INTRODUCTION
1. Dreaming With BRICs: The Path to 2050
Dominic Wilson and Roopa Purushothaman

2. BRIC Economies: Earlier Growth Constraints, Contemporary Transformations and Future Potential, and Key Challenges
Ben L. Kedia, Somnath Lahiri and Debmalya Mukherjee

PART II: MARKET OPPORTUNITY
3. Economic Growth with the Advent of International Economic Law: Implications for Emerging Economies
Linda Yueh

4. Global Strategies of Brazilian Firms in an Era of Economic Liberalization
Preet S. Aulakh

5. Corporate Governance and Business Strategies in Russia
Igor Filatotchev

6. Acquisitions in BRIC Economies: The Case of India
Prashant Kale

7. Development Prospects of China’s Industries
Zhiwu Chen

PART III: STRATEGIC DIRECTION
8. International Business Strategies in Brazil
Robert Grosse

9. The Tortuous Trail Toward Corporate Governance in Russia
Daniel J. McCarthy and Sheila M. Puffer

10. Strategic Evolution and Partnering in the Indian Pharmaceutical Industry
Ravi Sarathy

11. Transitions in Innovation: Musings on the Propensity and Factors Towards Proactive Innovation in China
William H.A. Johnson

PART IV: ENTRY ALTERNATIVES
12. The Future Shape of World Exports to the BRIC Countries
Stephen Coelen

13. The International Joint Venture Performance of American Firms: A Comparative Analysis of Emerging Markets and Non-Emerging Markets
Hemant Merchant

14. Inward and Outward FDI and the BRICs
Karl P. Sauvant

15. Negotiating in BRICs: Business as Usual Isn’t
Camille P. Schuster

PART V: CHALLENGES AND OBSTACLES
16. The Impact of Coercion on Protecting US Intellectual Property Rights in the BRIC Economies
Robert C. Bird

17. Corruption in Large Developing Economies: The Case of Brazil, Russia, India and China
Mohsin Habib and Leon Zurawicki

18. BRICs: Geopolitical and Economic Challenges for the US
Subhash C. Jain

PART VI: CONCLUSION
19. Peaks and Pits with the BRICs: Accommodations with the West
Jack N. Behrman

Index
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