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Entrepreneurial Creativity in a Virtual World
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Entrepreneurial Creativity in a Virtual World

9781849808163 Edward Elgar Publishing
Denise Tsang, Lecturer, Henley Business School, University of Reading, UK
Publication Date: 2015 ISBN: 978 1 84980 816 3 Extent: 192 pp
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community.

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The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena.

Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community. The end result is a book that builds on existing literature to provide a new framework for entrepreneurial creativity.

This book will be useful for students and researchers interested in the theory and evidence behind creativity and entrepreneurship. Consultants and policymakers in creative industries in the UK will find this to be an essential read.
Critical Acclaim
‘This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates its relevance to policy and practice.’
– Mark C. Casson, University of Reading, UK

‘The fast-growing creative industry now outperforms all other sectors of UK industry. Its unique characteristics of complex structures of commercial, artistic and technical resources have attracted much research attention from various disciplines. In this book, Denise Tsang provides some very valuable insights on the topic of entrepreneurial creativity of this industry, especially the complex coordination of production and distribution of digital media products. It is a very good book to recommend.’
– Xiaosong Yang, Bournemouth University, UK

‘Tsang is well-known for her bold and original perspectives on entrepreneurship. She finds the perfect subject for her special talents in this study of creativity in digital media. She employs the previously discrete literatures on the theory of entrepreneurship and organizational creativity to analyze the online world of British television, magazine and video games. The compelling insights which emerge will be of as much interest to practitioners as to management scholars of this brave new virtual world.’
– Geoffrey Jones, Harvard Business School, US

‘I thoroughly enjoyed reading the theoretical reviews on creativity, entrepreneurship and coordination. It is both extensive and logical. . . Categorisation of the entire creative work along three processes (conceptualising new ideas, organising creativity and managing end-to-end relationships) using three resources (commercial, artistic and technical) will provide practitioners a method to managing creative pursuits. Edward Elgar Publishing has produced another elegant volume, which is both timely as well as accessible.’
– Journal of Entrepreneurship

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Contents
Contents: 1. Entrepreneurial Creativity and Coordination of New Products 2. The Process of Entrepreneurial Creativity 3. New Ideas and Talents 4. Culture, Structure and Network 5. Outsourcing Creativity 6. The Marketing of Fun 7. Conclusion Bibliography Appendices Index

This title is available for institutional purchase via Elgaronline.

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