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Ethical Value Networks in International Trade
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Ethical Value Networks in International Trade

Social Justice, Sustainability and Provenance in the Global South

9781800374492 Edward Elgar Publishing
Edited by Warwick E. Murray, Professor of Human Geography and Development Studies, John Overton, Professor of Development Studies, Victoria University of Wellington, Aotearoa New Zealand and Kelle Howson, Postdoctoral Researcher, Oxford Internet Institute, University of Oxford, UK
Publication Date: 2022 ISBN: 978 1 80037 449 2 Extent: 288 pp
This forward-looking book introduces the concept of Ethical Value Networks, building upon a theoretical exploration with primary evidence of their impacts in the Global South. It moves away from focusing on the consumption section of networks, with grounded impact studies that explore ethicality as a concept, how ethical value is created and how this is distributed through the socio-economy.

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Critical Acclaim
Contributors
Contents
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This forward-looking book introduces the concept of Ethical Value Networks, building upon a theoretical exploration with primary evidence of their impacts in the Global South. It moves away from focusing on the consumption section of networks, with grounded impact studies that explore ethicality as a concept, how ethical value is created and how this is distributed through the socio-economy.

Framed by theoretical exploration and reflection, the book offers a selection of case studies from Africa, Latin America, the Pacific and Southeast Asia to highlight the implications of Ethical Value Networks for producers and localities in the Global South. Chapters further analyse and critique the rise of the ethical trade and certification schemes, as well as three ethical trade constellations: social justice through fair trade, sustainability through organic agriculture and authenticity through geographic indications.

The in-depth analysis of ethical trading in wine, coffee, fruit and other key sectors combined with theoretical study will make this an important read for ethical trade researchers as well as policy makers and those responsible for the governance and operation of ethical value networks. It will also be an invigorating read for economic geography, development studies, international development and management studies scholars.
Critical Acclaim
‘This book represents a major step forward in our understanding of the systems shaping the unprecedented push toward more sustainably and ethically-produced goods and services. The authors present a foundational framework that will guide future studies of the creation and evolution of ethical value networks, and they advance our understanding of the diverse impacts these networks have across the planet.’
– Michael Gavin, Colorado State University, US

‘This book is a welcome addition to critical scholarship on the intersection between globalization, ethical production and sales, sustainability, social and environmental justice, and authenticity. The authors skilfully blend theory and field research to examine the development and challenges of ethical certification and trade, developing the concept of Ethical Value Networks as a framework to enhance understanding of these growing and evolving processes.’
– Etienne Nel, University of Otago, New Zealand
Contributors
Contributors: Simon P Bidwell, Kelle Howson, Nora Lanari, Warwick E. Murray, John Overton, Johannes Rehner, Navé Wald, Theresa Sila Wikaningtyas, Peter B.F. Williams
Contents
Contents:

PART I CONTEXT AND THEORY
1 The rise of ethical value in global trade networks 2
Warwick E Murray, Kelle Howson and John Overton
2 Constellations of ethical trade 13
John Overton, Simon Bidwell, Kelle Howson and Warwick E Murray
3 Uneven development: commodities, chains and networks 37
Kelle Howson, Warwick E Murray and Johannes Rehner
4 Ethical value networks 52
Warwick E Murray, Kelle Howson, Simon Bidwell, John
Overton, Johannes Rehner and Peter Williams
5 Critiques of ethical certification and trade 75
Kelle Howson

PART II LOCALITY STUDIES
6 Discursive power in ethical value networks: an analysis of
the South African wine industry 94
Kelle Howson
7 The rise of geographical indications in Latin America: the
case of pisco 112
Peter B.F. Williams
8 Development with identity: connecting place, culture and
food in Andean Latin America 132
Simon P. Bidwell
9 Old wine in new bottles? Fair trade wine in Chile 149
Peter B.F. Williams
10 Ethical value networks of organic food in Argentina:
trajectories, trends and tensions 166
Navé Wald
11 Ethical value networks of geographical indications and fair
trade in Argentina 181
Navé Wald
12 From the Indonesian fragrant highlands to the Netherlands:
ethical value networks for Kerinci cinnamon 193
Theresa Sila Wikaningtyas and Warwick E Murray
13 Coffee and conflict in Timor Leste: a role for ethical certification 207
Kelle Howson
14 Water and sustainability in South Africa’s fruit value networks 219
Nora Lanari

PART III REFLECTIONS
15 Value from virtue: the construction of provenance in
ethical value networks 236
John Overton, Simon Bidwell and Warwick E Murray
16 Critical issues in conceptualising, researching and
constructing ethical value networks 247
Warwick E Murray, Simon Bidwell, Kelle Howson, John
Overton and Johannes Rehner

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