Global Strategy and Management


Global Strategy and Management

Theory and Practice

9781788114837 Edward Elgar Publishing
Paul N. Gooderham, NHH Norwegian School of Economics, Norway and Middlesex University Business School, London, UK, Birgitte Grøgaard, BI Norwegian Business School and Kirsten Foss, NHH Norwegian School of Economics, Norway and Copenhagen Business School, Denmark
Publication Date: 2019 ISBN: 978 1 78811 483 7 Extent: 392 pp
This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? How can knowledge be transferred across the MNC? What employment policies are legitimate in a world of differing standards?

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This textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts.

How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs?

How can managers create social capital across the MNE in the face of such differences? How can managers ensure knowledge transfer across the MNE? How can human resources be managed in a world of differing standards?

Taking a critical, multi-level approach to international business, this textbook:

• Explores the strategic choices available to managers of MNEs and their consequences in an interactive way, providing an original, and engaging approach to the subject for students seeking to understand the issues faced by managers of MNEs

• Gives state-of-the-art theoretical overviews of topics related to global strategy and management, making this textbook a useful reference for academics as well as students

• Offers thirteen original, rich, case studies to illustrate each chapter’s theory, highlighting the key challenges and dilemmas faced by managers of MNEs

• Provides clear exposition and critique of current literature to provide students with a firm theoretical understanding of the subject.

This textbook provides a fresh and important contribution to the management of MNEs and will be invaluable for both students at masters level and their lecturers. It will also appeal to practitioners facing the daily challenges of managing MNEs.
Critical Acclaim
‘Deftly organized into three major sections (The Multinational Enterprise; The External Context; Fundamental Managerial Challenges), the contributors to Global Strategy and Management: Theory and Practice provide new and significant contributions to understanding the proper management of MNEs and will prove to be essential reading for MBA students at masters level, their course
instructors, and to corporate executives dealing with the daily challenges of managing MNEs. While unreservedly recommended for corporate, college and university library International Business Management instructional reference collections and supplemental curriculum studies lists, it should be noted for students, academia, corporate executives, and non-specialist general readers with
an interest in the subject that Global Strategy and Management: Theory and Practice is also available in a paperback edition.’
– The Business Shelf

''Global Strategy and Management: Theory and Practice is articulate and highly readable, covering all the main topics in the field with a synthesis of current thinking and with numerous illustrative cases. As such it is a comprehensive, focused and immediately useful textbook in the course of International Management and Global Strategy.''
– Torben Pedersen, Bocconi University, Italy

‘This is the second edition of this excellent and well-written book and if anything it has improved. The familiar topics from the first edition are still there, though reorganised into a more logical frame, and new sections and topics not only update the research base but have added a more critical element into the analysis. The new and once again extensive case studies add a valuable element linking the analysis to real-life issues. Both students and teachers will learn much from this book’
– Chris Brewster, Henley Business School, UK
Contents: Introduction 1. Setting the scene: The multinational enterprise 2. Why and how firms internationalize 3. International strategy and competitive advantage 4. Strategic decisions: Operating modes 5. Managing external stakeholders 6. Corporate social responsibility 7. National culture 8. Institutional context 9. Social Capital building and knowledge transfer 10. Cross-national transfer of HRM 11. International career development as global strategy Index

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