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The Economics of Marketing

Hardback

The Economics of Marketing

9781858987958 Edward Elgar Publishing
Edited by Martin Carter, formerly Lecturer in Economics, Leeds University Business School, Mark Casson, Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK and Vivek Suneja, Faculty of Management Studies, University of Dehli, India
Publication Date: 1998 ISBN: 978 1 85898 795 8 Extent: 768 pp
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.


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The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.

This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.
Contributors
39 articles, dating from 1939 to 1993
Contributors include: K.J. Arrow, C. Bliss, H. Demsetz, K. Lancaster, H. Leibenstein, P. Nelson, M.E. Porter, R. Schmalensee, J. Stiglitz, J. Sutton
Contents
Contents: Introduction Part I: History of Marketing Part II: Channels of Distribution Part III: Product Strategies Part IV: Promotion: Advertising and the Diffusion of Product Information Part V: Price Part VI: Limiting Competition: Barriers to Entry
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