The Rise of Generative Artificial Intelligence

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The Rise of Generative Artificial Intelligence

Impact on Societies, Economies and Enterprises

9781035346738 Edward Elgar Publishing
Nir Kshetri, Professor of Management, Department of Management, University of North Carolina at Greensboro, US
Publication Date: December 2024 ISBN: 978 1 03534 673 8 Extent: 336 pp
This timely book explores how generative artificial intelligence (GAI) is developing and diffusing, highlighting the diverse impacts this technology is likely to have on economies and societies. It also examines the effects on and the responses of industries where GAI has been the most pervasive.

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Contents
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This timely book explores how generative artificial intelligence (GAI) is developing and diffusing, highlighting the diverse impacts this technology is likely to have on economies and societies. It also examines the effects on and the responses of industries where GAI has been the most pervasive.

Nir Kshetri’s multidisciplinary investigation documents the key concepts and current state of GAI and analyzes its impact on individuals, markets, and nations. He identifies the drivers and obstacles for the wider adoption of GAI, such as governance, cybersecurity and privacy issues, deriving insights from successful GAI implementations, such as ChatGPT and other large language models. Kshetri goes on to offer recommendations for the best practices to yield benefits for both individuals and organizations, outlining the broad impact of GAI across diverse sectors and discussing its implications for policy and business strategies. The book underscores the transformative potential of GAI while addressing ethical, environmental, and labor-related challenges in its implementation.

The Rise of Generative Artificial Intelligence is an indispensable tool for students and researchers across business, economics, finance, management, innovation and technology. It will also be an important reference for advisors and policymakers in the sectors affected by GAI, such as the academic, e-commerce and finance industries.

Critical Acclaim
‘You need to know more about generative AI. Fortunately this book has everything you need in that regard–not only how the technology works, but also how it will transform key industries and functions. It''s an amazing guide to an amazing new technology.’
– Thomas H. Davenport, Babson College and Massachusetts Institute of Technology, USA; Author of All In on AI and The AI Advantage

‘Nir Kshetri’s book is a timely, insightful exploration of generative AI’s transformative power. Well-written and indispensable, it covers foundational concepts, industry impacts, governance, and ethical issues, making it a must-read for anyone seeking to understand and leverage AI advancements responsibly. An essential read for researchers, professionals and enthusiasts alike.’
– Yogesh K. Dwivedi, Swansea University, UK
Contents
Contents
PART I OVERVIEW AND BACKGROUND OF GAI
1 Key underlying concepts and developments 3
2 The current state of the generative artificial intelligence industry and market 28
PART II IMPACTS ON KEY INDUSTRIES
3 The academic industry 57
4 The financial services industry 86
5 The e-commerce industry 114
PART III ORGANIZATIONAL TRANSFORMATION
6 Human resource management 141
7 Marketing and sales 167
PART IV GLOBAL AND INTERNATIONAL ISSUES
8 Generative artificial intelligence with Chinese characteristics 193
9 Diffusion and impact in the Global South 215
PART V LESSONS LEARNED, OPPORTUNITIES, CHALLENGES, AND THE WAY FORWARD
10 Governance issues 237
11 Cybersecurity and privacy issues 267
12 Conclusions and strategies for democratizing AI accessibility, enhancing productivity, stimulating economic connections, and guiding policy development 289
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