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Trade Shows in the 21st Century

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Trade Shows in the 21st Century

The Role of Events in Structuring Careers and Professions

9781800886032 Edward Elgar Publishing
Edited by Anne-Sophie Béliard, Associate Professor in Sociology, Department of Sociology and Sidonie Naulin, Associate Professor in Sociology, Sciences Po Grenoble, Grenoble Alpes University (UGA), PACTE, France
Publication Date: 2022 ISBN: 978 1 80088 603 2 Extent: 256 pp
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.

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Critical Acclaim
Contributors
Contents
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Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.

Showcasing original research on the role of events in the structuration of careers and professions, this book focuses on professional events as a lens to analyse the transformations of professional worlds. It highlights the explanatory effect of career stage on event participation and use and the way events craft sociability to strengthen professions and careers. Different economic sectors are explored including new business lines, such as transmedia, Fab Labs and TV show and globalizing sectors, such as, business representation, fine dining and international trade exhibitions. Mature economic sectors such as craft fairs, film festivals and the events sector itself are also analysed.

Providing an empirical and multidisciplinary approach to professional events and a diversity of case studies, this book will be an ideal read for sociologists interested in business, human resources and organization.
Critical Acclaim
‘Over hundreds of years fairs have signified festivities and a break with the ordinary, and they have long been a site for social interaction between professionals and lay-people. In this timely and excellent volume, the focus is on trade shows. We learn from the many sparkling chapters, capturing the varieties of themes and forms trade shows can take, just how important they are for professionals, individually and collectively. This highly relevant book addresses the more recent phenomenon of online events and what they bring, while simultaneously showing why physical events seem to be here to stay.’
– Patrik Aspers, University of St. Gallen, Switzerland
Contributors
Contributors include: Anne-Sophie Béliard, Romain Gandia, Flavie Genatio, Anne Jourdain, Romain Lecler, Marieke Louis, Sidonie Naulin, Victor Potier, Tatiana Rubtcova, Charles-Clemens Rüling, Olivier Zerbib
Contents
Contents:

1 Introduction: the role of professional events in structuring
careers and professions 1
Sidonie Naulin and Anne-Sophie Béliard

PART I THE EMERGENCE OF AN OCCUPATIONAL
COMMUNITY
2 Festival sociability and professional careers: the role of TV
festivals in structuring the series scriptwriting profession 21
Anne-Sophie Béliard
3 Fab City Summit: structuring makerspace collectives
around event preparations 41
Flavie Genatio
4 Wedding business events: career tool and emerging market
sustainability solution 60
Tatiana Rubtcova
5 Failing to configure? The life and death of Forum Blanc 81
Romain Gandia and Charles-Clemens Rüling

PART II THE PERPETUATION OF AN
OCCUPATIONAL COMMUNITY
6 From small craft fair to international interior design trade
show: how Maison&Objet structured fine crafts in France
(1949–2021) 104
Anne Jourdain
7 Place your bets, all bets are off! Film festivals as devices
for the construction and management of uncertainty for
distributors and arthouse cinemas 123
Olivier Zerbib
8 “Not working … networking!” Scripting and shaping
conviviality in trade events 140
Victor Potier

PART III THE TRANSNATIONALIZATION OF
A PROFESSIONAL COMMUNITY
9 International trade before globalization: the invention of
international trade shows in France in the 1960s 158
Romain Lecler
10 B8, B7 and B20 summits as professional events: business
as usual or new opportunities for business organizations? 179
Marieke Louis
11 The role of professional gatherings in the globalization of
a professional space: the example of international food festivals 199
Sidonie Naulin
12 Afterword: Covid-19 and the digital quarantine of
event-based sociabilities 217
Victor Potier

Index
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