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Trust and New Technologies
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Trust and New Technologies

Marketing and Management on the Internet and Mobile Media

9781847205681 Edward Elgar Publishing
Edited by Teemu Kautonen, Associate Professor, Aalto University and Heikki Karjaluoto, School of Business and Economics, University of Jyväskylä, Finland
Publication Date: 2008 ISBN: 978 1 84720 568 1 Extent: 328 pp
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.

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Critical Acclaim
Contributors
Contents
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Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.

The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections:

• consumer trust in online environments
• trust and mobile media
• new technologies and trust within and between organizations.

This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.
Critical Acclaim
‘Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.’
– Madely du Preez, Personnel Review

‘For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution.’
– Ian Grant, Telecommunications Policy

‘. . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.’
– Madely du Perez, Australian Library Journal

‘This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners.’
– Feng Li, University of Newcastle upon Tyne, UK
Contributors
Contributors: J.W. Bakke, M. Becker, D.W. Birchall, K. Blomqvist, M. Bourlakis, A.C. Costa, P. Cruz, S. Daskapan, R. de Kervenoael, A.M. Dean, H.-K. Ellonen, G.S. Erickson, M. Fink, H. Fox, G. Giambona, J. Gill, S. Grabner-Kräuter, M. Hanley, M. Horppu, C. Jayawardhena, T.E. Julsrud, T. Kaapu, E.A. Kaluscha, H. Karjaluoto, T. Kautonen, M. Kivijärvi, S. Kraus, A. Kuckertz, O. Kuivalainen, T. Laukkanen, M. Marimuthu, S. Okazaki, S. Ozturkcan, M.-K. Paakki, S. Papagiannidis, K. Pennanen, D. Roessl, H.N. Rothberg, F. Unsal
Contents
Contents:

Preface

PART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS
1. Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures
Sonja Grabner-Kräuter and Ewald A. Kaluscha

2. The Importance of Brand Trust Online
Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist and Olli Kuivalainen

3. Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual Retailing
Michael Bourlakis, Savvas Papagiannidis and Helen Fox

4. Grey Market e-Shopping and Trust Building Practices in China
Ronan de Kervenoael and Selcen Ozturkcan

5. Effect of Gender on Trust in Online Banking: A Cross-national Comparison
Marke Kivijärvi, Tommi Laukkanen and Pedro Cruz

6. Online Auctions: A Review of Literature on Types of Fraud and Trust Building
Fahri Unsal and G. Scott Erickson

7. Consumers’ Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis
Kyösti Pennanen, Minna-Kristiina Paakki and Taina Kaapu

PART II: TRUST AND MOBILE MEDIA
8. The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model
Michael Becker and Michael Hanley

9. Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese Case
Shintaro Okazaki

10. Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison
Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen

11. Interpersonal Trust and Mobile Communication: A Social Network Approach
Tom Erik Julsrud and John W. Bakke

PART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS
12. Who is on the Other Side of the Screen? The Role of Trust in Virtual Teams
David W. Birchall, Genoveffa Giambona and John Gill

13. Developing Pre-relational Trust in Technology Service Providers
Malliga Marimuthu and Alison M. Dean

14. Reengineering Trust in Global Information Systems
Semir Daskapan and Ana Cristina Costa

15. Knowledge Management and Trust
G. Scott Erickson and Helen N. Rothberg

16. The Role of Uncertainty and Trust in the Marketing of New Technologies
Dietmar Roessl, Matthias Fink and Sascha Kraus

Index
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