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Valuing Cultural Heritage
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Valuing Cultural Heritage

Applying Environmental Valuation Techniques to Historic Buildings, Monuments and Artifacts

9781840640793 Edward Elgar Publishing
Edited by Ståle Navrud, Associate Professor of Environmental and Resource Economics, Norwegian University of Life Sciences (UMB), Norway and Richard C. Ready, Assistant Professor of Environmental and Natural Resource Economics, Pennsylvania State University, US
Publication Date: 2002 ISBN: 978 1 84064 079 3 Extent: 296 pp
What value do we place on our cultural heritage, and to what extent should we preserve historic and culturally important sites and artefacts from the ravages of weather, pollution, development and use by the general public? This innovative book attempts to answer these important questions by exploring how non-market valuation techniques – used extensively in environmental economics – can be applied to cultural heritage.

The book includes twelve comprehensive case studies that estimate public values for a diverse set of cultural goods, including English cathedrals, Bulgarian monasteries, rock paintings in Canada, statues in the US, and a medieval city in Africa.

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Critical Acclaim
Contributors
Contents
More Information
What value do we place on our cultural heritage, and to what extent should we preserve historic and culturally important sites and artefacts from the ravages of weather, pollution, development and use by the general public? This innovative book attempts to answer these important questions by exploring how non-market valuation techniques – used extensively in environmental economics – can be applied to cultural heritage.

The book includes twelve comprehensive case studies that estimate public values for a diverse set of cultural goods, including English cathedrals, Bulgarian monasteries, rock paintings in Canada, statues in the US, and a medieval city in Africa. The authors demonstrate the potential utility of these techniques, and highlight the important social values that cultural heritage can generate. Given limited resources, such studies can help set priorities and aid the decision making process in terms of their preservation, restoration and use. The authors conclude by reviewing the majority of cultural valuation studies done to date, and draw some general conclusions about the results achieved and the potential benefits, as well as the limitations, of valuing these types of goods.

This highly original book will be of great use and interest to academics in the fields of environmental, resource, and cultural economics, as well as NGOs and policymakers involved in cultural heritage at the national, international and global level.
Critical Acclaim
‘Navrud and Ready have assembled a series of case studies that embody the state-of-the-art in nonmarket valuation of cultural heritage. . . . this volume represents the forays of economists skilled in environmental arenas into cultural matters. They bring a well-developed toolkit, and this book demonstrates the resulting research. . . . this volume’s high-quality case studies enrich a growing empirical literature on cultural heritage values.’
– Douglas Noonan, Journal of Cultural Economics

‘The book is most useful to those who are (1) interested in the cultural and historical resource policy analysis, (2) interested in conducting a study to measure the economic values of culture, and (3) unfamiliar with valuation methods. Those in category (1) will find the book essential as an introduction to a new and growing area in their field. Experienced contingent valuation researchers who are in category (2) will find the book to be important background reading. Those in categories (2) and (3) will find the book essential.’
– John Whitehead, EH.Net

‘An excellent introduction to an important, and often neglected, topic. Valuing Cultural Heritage combines a useful primer on the theory of economic valuation followed by a dozen interesting case studies from eight different countries. The cultural resources studied include traditional cultural monuments and assets such as castles and cathedrals in Norway and the UK, a royal theatre in Denmark, monasteries in Bulgaria, and marble monuments in Washington DC. However, the volume also includes studies on less commonly considered assets such as the value of an entire historic quarter in Fez, Morocco, cultural services of Italian museums, or rock paintings in the Canadian woods, and, in a very interesting application of the approach, the benefits from reducing visual and noise pollution near Stonehenge by burying a nearby highway. Although contingent valuation techniques (CVM) predominate, other approaches are also illustrated. The volume is made even more valuable by an exceptionally good summary chapter that provides clear guidance on lessons learned and best practice to guide future work. I highly recommend this book for both researchers and policymakers.’
– John A. Dixon, The World Bank, US
Contributors
Contributors: W. Adamowicz, T. Bille, P. Boxall, M. Bravi, R.T. Carson, L.G. Chestnut, M.B. Conaway, A. Danchev, J. Englin, G. Garrod, A. Kontoleon, D. Maddison, R.C. Mitchell, E.R. Morey, S. Mourato, S. Navrud, D. Pearce, M. Pollicino, S. Ragland, R.C. Ready, P. Riganti, K.G. Rossmann, W. Santagata, R. Scarpa, G. Signorello, G. Sirchia, J. Strand, K.G. Willis
Contents
Contents

Preface

PART I INTRODUCTION
1 Why value cultural heritage?
Richard C. Ready and Ståle Navrud

2 Methods for valuing cultural heritage
Richard C. Ready and Ståle Navrud

PART II CASE STUDIES
3 Social costs and benefits of preserving and restoring the Nidaros Cathedral
Ståle Navrud and Jon Strand

4 Northumbria: castles, cathedrals and towns
Guy Garrod and Kenneth G. Willis

5 Valuing the impacts of air pollution on Lincoln Cathedral
Marilena Pollicino and David Maddison

6 Preserving cultural heritage in transition economies: a contingent valuation study of Bulgarian monasteries
Susana Mourato, Andreas Kontoleon and Alexi Danchev

7 Valuing different road options for Stonehenge
David Maddisson and Susana Mourato

8 The contribution of aboriginal rock paintings to wilderness recreation values in North America
Peter Boxall, Jeffrey Englin and Wiktor Adamowicz

9 Economic benefits to foreigners visiting Morocco accruing from the rehabilitation of the Fes Medina
Richard T. Carson, Robert C. Mitchell and Michael B. Conaway

10 Component and temporal value reliability in cultural goods: the case of Roman Imperial remains near Naples
Patrizia Riganti and Kenneth G. Willis

11 Valuing reduced acid deposition injuries to cultural resources: marble monuments in Washington, D.C.
Edward R. Morey, Kathleen Greer Rossmann, Lauraine G. Chestnut and Shannon Ragland

12 Valuing cultural services in Italian museums: a contingent valuation study
Marina Bravi, Riccardo Scarpa and Gemma Sirchia

13 A contingent valuation study of the Royal Theatre in Copenhagen
Trine Bille

14 Individual preferences and allocation mechanisms for a cultural public good: “Napoli Musei Aperti”
Walter Santagata and Giovanni Signorello

PART III REVIEW OF STUDIES
15 Review of existing studies, their policy use and future research needs
David Pearce, Susana Mourato, Ståle Navrud and Richard C. Ready

Index

This title is available for institutional purchase via Elgaronline.

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eISBN: 978 1 84376 545 5
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