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Handbook of Developments in Consumer Behaviour

Edited by Victoria K. Wells, Professor of Sustainable and Ethical Management, The York Management School, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Extent: 624 pp
Hardback Price: $289.00 Web: $260.10
Publication Date: 2012
ISBN: 978 1 84980 244 4
Availability: In Stock
Paperback Price: $65.00 Web: $52.00
Publication Date: 2014
ISBN: 978 1 78195 332 7
Availability: In Stock
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  • Business and Management
  • Marketing
  • Economics and Finance
  • Economic Psychology
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’
– Transfer
Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky
Contents:

1. Developments in Consumer Behaviour
Gordon R. Foxall and Victoria K. Wells

PART I: CONSUMER CULTURE
2. People and Things
Russell Belk

3. Culture and Consumer Behavior: Contextual and Compositional Components
C. Samuel Craig and Susan P. Douglas

4. The Role of Culture in Advertising Humor
Marc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger

PART II: CONSUMERS IN CONTEXT
5. Retail and Spatial Consumer Behavior
Harry Timmermans

6. Consumer Behavior in a Service Context
Rodoula H. Tsiotsou and Jochen Wirtz

7. Researching the Unselfish Consumer
Ken Peattie

8. New Developments in the Diffusion of Innovations
Ronald E. Goldsmith

PART III: CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND
9. Discounting and Impulsivity: Overview and Relevance to Consumer Choice
Luís L. Oliveira and Leonard Green

10. Addictive, Impulsive and Other Counter-normative Consumption
Don Ross

11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive Buyer
Paul J. Albanese

PART IV: NEUROSCIENCE AND CONSUMER CHOICE
12. Consumer Neuroscience
Peter Kenning, Mirja Hubert and Marc Linzmajer

13. The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice
Gordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed

14. Consumer Involvement: Review, Update and Links to Decision Neuroscience
Judith Lynne Zaichkowsky

PART V: CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE
15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice
Donald A. Hantula

Index