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Handbook of Research on Retailing

Edited by Katrijn Gielens, Kenan-Flagler Business School, University of North Carolina, US and Els Gijsbrechts, Tilburg School of Economics and Management, Tilburg University, the Netherlands
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Extent: 480 pp
Hardback Price: $225.00 Web: $202.50
Publication Date: 2018
ISBN: 978 1 78643 027 4
Availability: In Stock
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The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer – even successful companies cannot sit back and rest but need to prepare for the next wave of change.

This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future.

This book’s future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.

‘Evidence and research based, [this book will] generate managerially relevant insights that are valuable for both manufacturers and retailers.’
– Nirmalya Kumar, Singapore Management University and INSEAD Emerging Markets Institute, Singapore

‘The Handbook of Research on Retailing is an important addition to the burgeoning literature on retailing. The editors, themselves leading academics in this area, have collected an impressive array of expert authors and relevant topics. I was especially impressed with the wide range of coverage in the book, from the strategic (e.g. market entry and exit decisions) to the tactical (e.g. product assortment decisions). The book also offers valuable insights and advice on the major shifts in the retailing landscape due to the digital marketing revolution. I highly recommend this work for researchers and practitioners in retailing alike.’
– Dominique M. Hanssens, UCLA Anderson School of Management, US




Contributors: A. Alptekinoğlu, Z. Bei, R.N. Bolton, E. Breugelmans, B.J. Bronnenberg, K. Campo, A. Chernev, M.G. Dekimpe, E.J. Fox, Á. Garrido-Morgado, D.K. Gauri, K. Gedenk, I. Geyskens, K. Gielens, E. Gijsbrechts, Ó. González-Benito, D. Grewal, R. Hamilton, R. Janakiraman, O. Kamran-Disfani, A.R. Koschmann, P. Linzbach, M.K. Mantrala, M. Martos-Parta, J.R. Parker, J.A. Petersen, B. Ratchford, W. Reinartz, R. Rishika, A.L. Roggeveen, R. Sethuraman, V. Shankar, J-.B.E.M. Steenkamp, M. Vanhuele







Contents:

Introduction

PART I THE CHANGING RETAILSCAPE
1. Retailing and Consumer Demand for Convenience
Bart J. Bronnenberg

2. Brands and Retailers under Attack from Hard Discounters
Jan-Benedict E.M. Steenkamp

PART II PRICE AND PROMOTION
3. How Well Do Consumers Know Prices?
Marc Vanhuele

4. Retailer Promotions
Karen Gedenk

5. Emerging Retailer Pricing Trends and Practices
Ruth N. Bolton and Venkatesh Shankar

6. Price Image in Retail Management
Alexander Chernev and Ryan Hamilton

PART III PRODUCT AND ASSORTMENT
7. Choosing to Choose: The Dynamics of Store, Product and Consumption Choices
Edward J. Fox

8. Consumer Preference Distributions and Corresponding Store Brand Strategies: A Compilation
Raj Sethuraman

9. Product Unavailability
Els Breugelmans, Els Gijsbrechts and Katia Campo

10. Managing Product Returns in Retailing
J. Andrew Petersen and Aydın Alptekinoğlu

PART IV IN STORE MARKETING
11. In-store Marketing: Existing and Emerging Elements
Anne L. Roggeveen and Dhruv Grewal

12. Shelf Layout and Consumer Preferences
Jeffrey R. Parker and Anthony R. Koschmann

PART V CUSTOMER ENGAGEMENT
13. Social Media and Retailing: A Review and Directions for Future Research
Rishika Rishika and Ramkumar Janakiraman

14. Customer Loyalty and Reward Programs in Retail in the Digital Age
Werner Reinartz and Peter Linzbach

PART VI STRATEGIC DECISIONS IN RETAILING
15. Retail Store Format Decisions
Óscar González-Benito, Mercedes Martos-Partal and Ávaro Garrido-Morgado

16. Retail Entry and Exit
Zhiling Bei, Katrijn Gielens and Marnik G. Dekimpe

17. Retail Productivity
Brian Ratchford and Dinesh K. Gauri

PART VII MANUFACTURER-RETAILER INTERFACE
18. Retailer Power in the Grocery Industry
Inge Geyskens

19. Category Management and Captains
Murali K. Mantrala and Omid Kamran-Disfani

Index