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Innovative Methodologies in Enterprise Research

Edited by Damian Hine, Senior Lecturer, UQ Business School, University of Queensland, Australia and David Carson, Professor of Marketing, School of Marketing, Entrepreneurship and Strategy, University of Ulster, UK
The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.
Extent: 336 pp
Hardback Price: $154.00 Web: $138.60
Publication Date: 2007
ISBN: 978 1 84542 211 0
Availability: In Stock
Paperback Price: $74.00 Web: $59.20
Publication Date: 2008
ISBN: 978 1 84844 313 6
Availability: In Stock
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  • Business and Management
  • Entrepreneurship
  • Research Methods in Business and Management
  • Research Methods
  • Qualitative Research Methods
  • Quantitative Research Methods
  • Research Methods in Business and Management
  • Research Methods
The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.

The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.

This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
Contributors: L. Bengtsson, N.J. Birch, M. Bumbieris, D. Carson, N. Coviello, A. Gilmore, A. Griffiths, M.F. Hazeldine, H. Helmersson, D. Hine, D.A. Kirby, E. Kittel-Wegner, R. Larsson, J. Mattsson, A. McAuley, A. Miettinen, M.P. Miles, H. Munro, R. Parker, C. Perry, S. Rao, S. Rocks, S. Royer, R.G. Schwartz, W.-s. Siu, R. Stokes, R.D. Teach
Contents:

1. Introduction
Damian Hine and David Carson

2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives
Audrey Gilmore and David Carson

3. ‘If a Picture Paint a Thousand Words’ – Reaching Beyond the Traditional for Alternative Insights
Andrew McAuley

4. Qualitative Methodologies for Enterprise Research
Audrey Gilmore and David Carson

5. Quantitative Methodological Considerations
Robert G. Schwartz, Nancy J. Birch and Richard D. Teach

6. Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis
Nicole Coviello and Hugh Munro

7. Convergent Interviewing: A Starting Methodology for Enterprise Research Programs
Sally Rao and Chad Perry

8. Case and iCase: Facilitating Case Survey Methods for Creating Research and Teaching Synergies in Innovation and Enterprise
Lars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine

9. Action Research for Enterprise Research
Chad Perry and Sally Rao

10. Case Research About Enterprises
Robyn Stokes and Chad Perry

11. Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology Industry
Damian Hine

12. Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEs
Asko Miettinen and Damian Hine

13. Marketing Research for Isolated SMEs
Mary F. Hazeldine and Morgan P. Miles

14. Understanding Small Business Enterprise Networking: A Qualitative Case Approach
Steve Rocks, David Carson and Audrey Gilmore

15. The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus Groups
David A. Kirby

16. A Re-visit to the Contextual Stepwise Approach for Small Firm Research
Wai-sum Siu

17. Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: Pertex
Helge Helmersson and Jan Mattsson

18. The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research – Description and Evaluation on the Basis of an Australian-German Research Project
Susanne Royer, Martins Bumbieris, Ellen Kittel-Wegner and Damian Hine

19. Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro Perspective
Rachel Parker

20. Conclusion: Maintaining the Innovative Momentum
Damian Hine and David Carson

Index