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Knowledge, Organizational Evolution, and Market Creation

The Globalization of Indian Firms from Steel to Software Gita Sud de Surie, Senior Fellow, Wharton School, University of Pennsylvania and Assistant Professor, School of Business, Adelphi University, US
Knowledge, Organizational Evolution, and Market Creation documents the emergence of the Indian multinational by looking at data from firms in the ‘old’ economy, such as those in manufacturing, steel-making, automotive components and heavy machinery and the ‘new economy’ such as software and biotechnology. The author provides insights on knowledge transfer, innovation and capability building processes through in-depth case studies in these industries and suggests that both entrepreneurship and distributed innovation are critical for the growth of firms globally.
Extent: 232 pp
Hardback Price: $128.00 Web: $115.20
Publication Date: 2008
ISBN: 978 1 84720 456 1
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  • Business and Management
  • International Business
  • Knowledge Management
  • Organisational Innovation
  • Economics and Finance
  • Industrial Organisation
  • Innovation and Technology
  • Knowledge Management
  • Organisational Innovation
Where do new multinationals come from? How do firms in developing economies become global players? Gita Sud de Surie provides new perspectives on internationalization and the multinational corporation by focusing on firms in emerging markets rather than established multinationals in industrialized economies. She shows that firms in developing countries are not passive recipients of technology; rather, the attempt to absorb new technologies builds capabilities and generates new aspirations propelling them from being adopters of technology to innovators and participants in the global knowledge economy.

Knowledge, Organizational Evolution, and Market Creation documents the emergence of the Indian multinational by looking at data from firms in the ‘old’ economy, such as those in manufacturing, steel-making, automotive components and heavy machinery and the ‘new economy’ such as software and biotechnology. The author provides insights on knowledge transfer, innovation and capability building processes through in-depth case studies in these industries and suggests that both entrepreneurship and distributed innovation are critical for the growth of firms globally.

This book will be valuable for scholars in international management, business policy and strategy, organization and management theory, economic sociology and history and technology and innovation management. Analysts, consultants and executives will find many useful insights in this book as well.
‘[Knowledge, Organizational Evolution, and Market Creation] presents an integrative framework for understanding organizational change in emerging economies. . . the book distills a tremendous amount of research relevant for understanding the culture of business in India. . . This book is important for its contribution to the literature on the rise of Indian business and economy. It has a wide reaching theoretical scope and makes significant linkages with cognitive, behavioral and cultural theories. . . Ms. Surie’s research on Indian firms thus presents a rare glimpse into the organizational and economic forces that are globalizing Indian industry from steel to software.’
– Dinesh Sharma, Far Eastern Economic Review

‘An astute study that especially focuses on the invaluable qualities of entrepreneurship and distributive innovation. . . . Exhaustively researched, and featuring appendices packed with additional tables and statistics of hard data, Knowledge, Organizational Evolution, and Market Creation is especially recommended for college library business and economic studies shelves.’
– Midwest Book Review – The Economics Shelf

‘India has become a global economic powerhouse and Sud de Surie offers in this book the first systematic analysis of the global spread of Indian businesses. She skillfully maps the foreign expansion of Indian firms in five different industries, from steel, automotive components and machinery to software and biotechnology, showing that economic, political and cultural factors need to be present in order for companies to internationalize successfully. This book sets a new standard for research on international business. It is essential reading for those interested in the increasing role of emerging companies in global competition.’
– Mauro F. Guillén, University of Pennsylvania, US
Contents: Preface Foreword by Bruce Kogut 1. Introduction 2. Stages of Globalization: From Knowledge Transfer to Industrialized Innovation 3. Methods 4. Knowledge Transfer via Apprenticeship in Indian Manufacturing Firms: Stages I and II 5. Accelerating Innovation in Manufacturing – Architecting Complexity: Stage III 6. Industrializing Knowledge Production via Born Global Firms: Biotechnology and Software 7. From Paupers to Princes: The Emergence of the Indian Multinational Corporation Appendix A. A Note on the Indian Steel, Construction Equipment, and Auto-Component Industries Appendix B. Indian Software Industry: Historical Background Appendix C. Evolution of Biotechnology in India References Index