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Multinational Banking in China

Theory and Practice Chen Meng, Centre for International Business, University of Leeds (CIBUL), UK
Multinational Banking in China examines key issues in the market entry and development of foreign banks in the People’s Republic of China using data collected from 37 in-depth interviews and questionnaire surveys.
Extent: 192 pp
Hardback Price: $127.00 Web: $114.30
Publication Date: 2009
ISBN: 978 1 84542 589 0
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  • Asian Studies
  • Asian Business
  • Business and Management
  • Asia Business
  • International Business
Multinational Banking in China examines key issues in the market entry and development of foreign banks in the People’s Republic of China using data collected from 37 in-depth interviews and questionnaire surveys.

A wide range of factors is discussed including motives, entry mode, location choice, entry strategies and competitive advantages. Empirical evidence reveals the key trends and characteristics of foreign banking activities in China as well as the interactions between internal attributes of banks and dynamics of local market context. The author also explores adaptation of foreign banks post entry and emerging issues in the management of joint ventures.

This book will be invaluable to students and researchers with an interest in banking internationalization in emerging markets. Managers, practitioners and policy makers who require insight into the core dimensions of multinational banking will also find this book to be of great interest.
Contents: Foreword 1. Introduction 2. General Theory of Banking Internationalization 3. China’s Banking Industry 4. Strategic Motives and Market Entry 5. Market Development and Determining Factors 6. Evolutionary Development Strategies 7. Environment, Adaptation and Competitive Advantages 8. Summary and Conclusions References Index