Print page

Prescriptive Entrepreneurship

James O. Fiet, Brown Forman Chair in Entrepreneurship and Director of the Entrepreneurship PhD Program, University of Louisville, US
In the only known programme of prescriptive entrepreneurship, James Fiet provides a marked contrast to the standard descriptive focus of entrepreneurship studies. Instead of the anecdotally based pedagogies that have dominated the teaching of entrepreneurship (and which do not control for luck-based success), the author lays out a programme of research to develop and test theoretically derived guidelines for how to improve the success rate and performance of aspiring entrepreneurs. Rather than describing what entrepreneurs do, he prescribes and tests what they ought to do.
Extent: 320 pp
Hardback Price: $146.00 Web: $131.40
Publication Date: 2008
ISBN: 978 1 84720 578 0
Availability: In Stock
Paperback Price: $51.00 Web: $40.80
Publication Date: 2010
ISBN: 978 1 84980 053 2
Availability: In Stock
$0.00

Buy the E-Book @ paperback price

  • eISBN: 978 1 78195 308 2

Join our mailing list

In the only known programme of prescriptive entrepreneurship, James Fiet provides a marked contrast to the standard descriptive focus of entrepreneurship studies. Instead of the anecdotally based pedagogies that have dominated the teaching of entrepreneurship (and which do not control for luck-based success), the author lays out a programme of research to develop and test theoretically derived guidelines for how to improve the success rate and performance of aspiring entrepreneurs. Rather than describing what entrepreneurs do, he prescribes and tests what they ought to do.

The author finds that the use of systematic search at the launch relates positively to both the discovery of wealth-generating ideas and the founding of ventures. The book also uncovers the characteristics of forgiving business models and discusses their teachability. Training elements of the book include a prescriptive model of how to search for and discover wealth-generating ideas, a detailed protocol for how to train aspiring entrepreneurs in the use of systematic search, and an instrument that allows aspiring entrepreneurs to test the potential of their ideas before launching a venture.

The book will be of interest to business and entrepreneurship scholars and teachers, students and aspiring entrepreneurs who are looking for prescriptive tools to help them launch a successful business.
‘The strength of this book is its uniqueness. . . The research chapters are technically written and based on the latest relevant theory. The book is concisely written and requires focused efforts to follow its arguments.’
– Azhdar Karami, International Journal of Entrepreneurial Behaviour and Research

‘James O. Fiet can be applauded for pioneering the area of prescriptive entrepreneurship and laying the ground for related research so that future generations of entrepreneurship students would eventually get in the classroom what they are really looking for, namely a theoretically grounded and empirically tested prescription of how to become a successful entrepreneur.’
– Jurgita Baltrusaityte-Axelson, International Small Business Journal
Contents: Preface Part I: The Prescriptive Imperative 1. The Promise of Prescriptive Entrepreneurship 2. A Theoretical Basis for Prescriptive Entrepreneurship Part II: Testing Prescriptions 3. Luck and the Systematic Search for Discoveries 4. Measuring and Predicting Wealth Creation 5. Testing Constrained, Systematic Search 6. Taking a Second Look at Systematic Search: New Evidence from Experimental Trials 7. Systematic Search and its Relationship to Firm Founding Part III: Inferences for Theory and Practice 8. Forgiving Business Models 9. Foundations of Prescriptive Entrepreneurship Bibliography Index