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Socially Responsible International Business

Critical Issues and the Way Forward Edited by Leonidas C. Leonidou, Professor of Marketing, School of Economics and Management, University of Cyprus, Cyprus, Constantine S. Katsikeas, Arnold Ziff Research Chair and Professor of Marketing and International Management, Leeds University Business School, University of Leeds, UK, Saeed Samiee, Collins Professor of Marketing and International Business, Collins College of Business, University of Tulsa, US and Constantinos N. Leonidou, Professor of Marketing, Leeds University Business School, University of Leeds, UK
Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
Extent: c 576 pp
Hardback Price: $210.00 Web: $189.00
Publication Date: November 2019
ISBN: 978 1 78811 411 0
Availability: Not yet published
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  • Business and Management
  • Corporate Social Responsibility
  • International Business
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business.

Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies.

Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book’s strong inventory of contemporary knowledge, as well as its wide variety of research methods.
‘Clearly, sustainability and social responsibility are becoming an indispensable priority for corporations. This book arrives at exactly the right time, as academics and students alike become acutely aware of the importance of corporate social responsibility.’
– S. Tamer Cavusgil, Georgia State University, US

This book is a welcome and timely addition to the business and academic community with heightened awareness about global environmental degradation and unfair business practices well as increased economic inequities around the world. It covers corporate social responsibility practices with contextual richness dealing with governments and consumers in international business.’
– Masaaki Kotabe, Temple University, US

‘Cross-cultural dimensions of CSR are thorny and difficult. Consequently, researchers have often neglected this important field. This book represents a most welcome counterpoint. Focusing specifically on the social responsibility of international business, it offers inspiring and thought provoking readings for researchers and practitioners alike.’
– Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria
Contributors include: J. Archie-Acheampong, P.W. Beamish, R.Y. K. Chan, P. Eteokleous, S. Gupta, P.S. Hofman, G.R. Iyer, C.S. Katsikeas, A. Kordestani, D. Korschun, C.N. Leonidou, L.C. Leonidou, L. Li, L. Nachum, E.A. Napier, C.A. Nicoara, J.-M. Nkongolo-Bakenda, P. Oghazi, C.H. Oh, A. Ozturk, D Palihawadana, K. Peighambari, G.Z. Peng, H. Rafieian, P. Riefler, M.J. Robson, M. Roman, S. Samiee, S. Sattari, J. Shin, J. Singh, N. Sinkovics, R.R. Sinkovics, S.L. Sun, Y. Sun, R. van Tulder, P.A. Vlachos, S. Voliotis, M. Xue
CONTENTS:

Preface

Introduction
PART I – OVERVIEW OF RESEARCH ON SOCIALLY-RESPONSIBLE INTERNATIONAL BUSINESS
1. Socially-responsible international business: review, synthesis, and directions
Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, and Constantinos N. Leonidou

2. An overview of social responsibility dimensions in international business
Noemi Sinkovics, Rudolf R. Sinkovics, and Jason Archie–Acheampong

PART II – INSTITUTIONAL ENVIRONMENT AND SOCIALLY-RESPONSIBLE INTERNATIONAL BUSINESS
3. Trade-offs and institutional contradictions in formulating responsible international business strategies
Gopalkrishnan R. Iyer

4. Institutional drivers of stakeholder engagement and legitimacy of Chinese MNEs
Peter S. Hofman, Lei Li, Sunny Li Sun, and Yanxue Sun

5. Cross-country comparison of corporate social performance: how do institutions matter?
Jiyoung Shin and Chang Hoon Oh

6. Re-assessing risk in international markets: a strategic, operational and sustainability taxonomy
Rob van Tulder and Mihaela Roman

PART III – CUSTOMER REACTIONS TO SOCIALLY-RESPONSIBLE INTERNATIONAL BUSINESS
7. Consumer responses to MNE socially-responsible behavior
Petra Riefler

8. CSR, causal attributions, and country’s legal origin
Seraphim Voliotis and Pavlos A. Vlachos

9. Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research
Melanie Tao Xue and Jaywant Singh

PART IV – SOCIAL RESPONSIBILITY ISSUES IN FOREIGN MARKET TARGETING
10. Social responsibility and foreign market targeting
Ricky Y. K. Chan

11. Ethical issues in Japanese foreign direct investment in developed versus developing countries
Paul W. Beamish, George Z. Peng, and Jean-Marie Nkongolo-Bakenda

12. Toward a more comprehensive CSR scorecard development for multinational enterprises
Ayse Ozturk

PART V – DESIGNING AND IMPLEMENTING SOCIALLY-RESPONSIBLE INTERNATIONAL BUSINESS STRATEGIES
13. Adapting CSR strategy to international markets: fit analysis and performance implications
Pantelitsa Eteokleous

14. Strategic CSR and CSR strategy-making process of international business
Cezara A. Nicoara, Dayananda Palihawadana, and Matthew J. Robson

15. MNE-NGO global partnerships as a form of CSR strategy: how well are they working?
Elizabeth A. Napier

16. How much social responsibility should MNEs strategically assume and of which kind?
Lilac Nachum

PART VI – SPECIAL ISSUES IN SOCIALLY-RESPONSIBLE INTERNATIONAL BUSINESS
17. Antecedents, moderators, and consequences of political CSR in the context of MNEs
Daniel Korschun and Hoori Rafieian

18. Embracing sustainability through corporate communication: an international case of CSR disclosure
Setayesh Sattari, Arash Kordestani, Kaveh Peighambari, and Pejvak Oghazi

19. Role of MNEs in building zero waste communities
Suraksha Gupta

Index