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The Competitive Dynamics of Entrepreneurial Market Entry

Edited by Gideon D. Markman, Professor of Strategy, Innovation and Sustainable Enterprise, Colorado State University and Phillip H. Phan, Alonzo and Virginia Decker Professor of Strategy and Entrepreneurship, Johns Hopkins University, US
Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents.
Extent: 552 pp
Hardback Price: $220.00 Web: $198.00
Publication Date: 2011
ISBN: 978 1 84980 271 0
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  • Business and Management
  • Entrepreneurship
  • Economics and Finance
  • Industrial Economics
Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents.

Large enterprises often enjoy a number of advantages that young, small ventures (as well as matured, but still small firms) lack. These differences manifest not only in how large and small firms operate and in their resource-capability mix, but also in how they compete and interact with each other. Research on general market entry and competitive dynamics is extensive yet it focuses on entrants and incumbents that are of similar profile – similar size, comparable asset mixes, related product strategies, and equivalent organizational capabilities. The unique contribution of this volume is its concentration on asymmetric entrant-incumbent dynamics.

Scholars and students in entrepreneurship, strategy, international business and related fields will find this excellent collection of key published and original material illuminating.
Contributors: B.S. Aharonson, R. Amit, J.B. Barney, J.A.C. Baum, A.K. Buchholtz, G.R. Carroll, M.-J. Chen, D.L. Day, M.P. Feldman, P.T. Gianiodis, J. Gimeno, H.R. Greve, H.A. Haveman, M.J. Lenox, A.Y. Lewin, I.C. MacMillan, G.D. Markman, R.G. McGrath, L. Nonnemaker, M.A. Peteraf, P.H. Phan, S.F. Rockart, G. Sargut, A. Swaminathan, T.L. Waldron, C.Y. Woo, C. Zott
Contents:

Introduction
Phillip H. Phan and Gideon D. Markman

PART I: COMPETITIVE DYNAMICS
1. A Retrospective and Prospective Examination of Competitor Analysis and Interfirm Rivalry with Implications for Entrepreneurship and Market Entry
Ming-Jer Chen

Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration
Ming-Jer Chen

2. A Retrospective of Interdependency, Competition, and Industry Dynamics
Michael J. Lenox, Scott F. Rockart and Arie Y. Lewin

Interdependency, Competition, and Industry Dynamics
Michael J. Lenox, Scott F. Rockart and Arie Y. Lewin

3. A Retrospective on ‘Hypercompetition in a Multimarket Environment’
Javier Gimeno

Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-escalation
Javier Gimeno and Carolyn Y. Woo

4. ‘It’s Not About the Beer, Really’
Glenn R. Carroll

Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the US Brewing Industry
Glenn R. Carroll and Anand Swaminathan

5. Entrepreneurship, Competitive Dynamics, and a Resource-based View of Competitive Advantage
Margaret A. Peteraf

Unraveling the Resource-based Tangle
Margaret A. Peteraf and Jay B. Barney

6. Additional Insights on Resource-based Competition
Gideon D. Markman, Peter T. Gianiodis and Ann K. Buchholtz

Factor-Market Rivalry
Gideon D. Markman, Peter T. Gianiodis and Ann K. Buchholtz

7. Non-market Players’ Disruptive Campaigns Against Firms
Theodore L. Waldron

PART II: ENTREPRENEURIAL MARKET ENTRY
8. Commentary on ‘Corporate Ventures into Industrial Markets’
Phillip H. Phan

Corporate Ventures into Industrial Markets: Dynamics of Aggressive Entry
Ian C. MacMillan and Diana L. Day

9. Market Niche Entry Decisions: A Retrospective Introduction
Henrich R. Greve

Market Niche Entry Decisions: Competition, Learning, and Strategy in Tokyo Banking, 1894–1936
Henrich R. Greve

10. Towards a Model of Market Disruption
Gökçe Sargut and Rita Gunther McGrath

11. A Retrospective on Competition in Multiple Geographic Markets: The Impact on Growth and Market Entry
Heather A. Haveman and Lynn Nonnemaker

Competition in Multiple Geographic Markets: The Impact on Growth and Market Entry
Heather A. Haveman and Lynn Nonnemaker

12. A Retrospective on Desperately Seeking Spillovers?
Barak S. Aharonson, Joel A.C. Baum and Maryann P. Feldman

Desperately Seeking Spillovers? Increasing Returns, Industrial Organization and the Location of New Entrants in Geographic and Technological Space
Barak S. Aharonson, Joel A.C. Baum and Maryann P. Feldman

13. A Theory of Defense
Peter T. Gianiodis

PART III: CONCLUSION
14. The Business Model: A Growing Domain of Scholarly Inquiry
Raffi Amit and Christopher Zott,

The Fit between Product Market Strategy and Business Model: Implications for Firm Performance
Christoph Zott and Raphael Amit

Index