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The Economics of Digital Markets

Edited by the late Gary Madden, formerly Professor of Economics and Director, Communication Economics and Electronic Markets Research Centre, Curtin University, Australia and Russel Cooper, Professor of Economics, Macquarie University, Australia
This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia convergence and the globalisation of markets, leading to uncertainties in the sector.
Extent: 384 pp
Hardback Price: $175.00 Web: $157.50
Publication Date: 2009
ISBN: 978 1 84720 753 1
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This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia convergence and the globalisation of markets, leading to uncertainties in the sector.

Gary Madden and Russel Cooper examine the microeconomics of platform structure and firm competition within and between digital markets, modern theoretical treatments of regulatory intervention in digital markets and the consideration of forward-looking experimental analysis of demand for yet-to-be provided services.

Bringing together a highly focused group of eminent scholars, this book will appeal to academics, postgraduate students, and both international treaty and national government agencies as well as market analysts.
‘This is an unusually rich volume, which, in seventeen chapters written by international experts, considers in varied and original ways aspects of the economics of digital markets. . . Gary Madden and Russel Cooper have assembled an impressive array of scholars whose work covers the spectrum ranging from platform competition over market evolution and demand analysis to communication network policy. The book offers a wealth of information and theoretical thinking about key economic aspects of the evolution of information and communication technologies (ICT). . . This book is a valuable resource for those readers which are already deeply involved with digital markets and communication network policy and for those looking for an introduction to cutting edge issues in key economic aspects of the ICT evolution. In other words, the book is setting the stage for a new agenda in economics and providing an outline for solving problems in emerging digital markets.’
– Bert Sadowski, Telecommunications Policy

‘The Economics of Digital Markets makes a valuable contribution to the understanding of the microeconomic structure and the regulatory framework of a specific type of e-market – that of digital goods and information services. The editors have put together a well selected and organised collection of interesting papers and give an excellent overview in the introduction. . . the book is a pioneering work and we expect to see its theories and views taken up for further analytical and empirical work.’
– Geomina Turlea, Communications and Strategies
Contributors: J. Alleman, A. Banerjee, E. Baranes, E. Brousseau, L.M.B. Cabral, A. Calabrese, R. Cooper, T. Cortade, C. Crampes, L. Cricelli, N. Economides, G.R. Faulhaber, R. Frieden, D.L. Garcia, M. Gastaldi, M. Grimaldi, A. Hollander, M. Hamoudia, K.-Y. Jee, M.K. Kale, M.-K. Kim, D. Lange, N. Levialdi Ghiron, G. Lopomo, C. Macdissi, G. Madden, J.-H. Park, T. Pénard, P. Rappoport, D. Salant, M. Scaglione, L. Taylor, C. Ting, D. Verrill, G. Woroch, C. Zimmermann, P. Zimmermann
Contents:

Foreword

Introduction

1. Policy Towards Standardisation in Wireless Telecommunications
Luís M.B. Cabral and David Salant

2. Assembling Platforms: Strategy and Competition
Eric Brousseau and Thierry Pénard

3. Fines, Damages and the Technological Protection of Information Goods
Claude Crampes, Abraham Hollander and Charbel Macdissi

4. Vertical Relationships and Horizontal Mergers in the Internet
Edmond Baranes and Thomas Cortade

5. Strategic Commitments and the Principle of Reciprocity in Interconnection Pricing
Nicholas Economides, Giuseppe Lopomo and Glenn Woroch

6. International Sourcing in European Telecommunications: Capability Development and Resource Interactions
Carsten Zimmermann, Philipp Zimmermann and Dieter Lange

7. Network Economic Externalities in the Media and Telecommunications Industries
Armando Calabrese, Massimo Gastaldi and Nathan Levialdi Ghiron

8. Forecasting ICT Business Markets: A Simultaneous Equation Modelling Approach
Moshen Hamoudia and Miriam Scaglione

9. A Demand System Approach to Network Technology Expenditure Forecasting with Short Time-series
Russel Cooper and Gary Madden

10. Estimating Wireless-only Household Penetration: A Local Perspective
Paul Rappoport, James Alleman and Lester Taylor

11. Korean Mobile Number Policy and Provider Switching Behaviour
Moon-Koo Kim, Jong-Hyun Park and Kyoung-Yong Jee

12. The Economic Impact of Alternative Interconnection Arrangements Among Network Operators
Livio Cricelli, Michele Grimaldi and Nathan Levialdi Ghiron

13. Access-usage Complementarity, the Waterbed Effect and Mobile Termination Charges Regulation
Aniruddha Banerjee

14. Network Neutrality and its Potential Impact on Digital Content Platforms
Rob Frieden

15. Technological Advance and the Changing Structure of Transnational Standards Organisations
D. Linda Garcia and Madhura K. Kale

16. Municipal Broadband Internet Initiatives: Lessons from US History
Carol Ting

17. Network Neutrality: Theory and Practice
Gerald R. Faulhaber

Index