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The Rhetoric of Political Leadership

Logic and Emotion in Public Discourse Edited by Ofer Feldman, Professor of Political Psychology and Behavior, Doshisha University, Kyoto, Japan
This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.
Extent: c 264 pp
Hardback Price: $135.00 Web: $121.50
Publication Date: April 2020
ISBN: 978 1 78990 457 4
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  • Politics and Public Policy
  • Leadership
  • Public Administration and Management
  • Social Policy and Sociology
  • Sociology and Sociological Theory
This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies.

Investigating critical emerging topics, such as invited behavior, political public relations, artificial intelligence and ‘chatbots’, this book offers a comprehensive overview of the current state of the field. Empirical data gathered from around the globe facilitates comparison of the different structures, practices and effects of political rhetoric employed across various cultural contexts. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.

The Rhetoric of Political Leadership will be a key resource for scholars and students of political science, communication studies and social psychology, particularly those focusing on cross-cultural perspectives. It will also appeal to those working in leadership and politics that are seeking an in-depth understanding of the importance and use of discourse in the political arena.
'This volume is a must-read collection for scholars working in and across the fields of political science, social psychology, media communication and discourse studies. It does not only offer cutting-edge perspectives on rational and emotional attributes of political rhetoric, but also on their effects across a wide variety of societies and venues.'
– Anita Fetzer, University of Augsburg, Germany

‘Cutting-edge analyses reveal how politicians use public self-presentations to recruit the loyalists who empower them, whether by voting or by oppressing. Both linguistic and paralinguistic behaviors are examined across a broad variety of cultures and languages, in both traditional and new media, and under both democratic and dictatorial institutions. Innovative methodologies and novel techniques uncover general patterns as well as peculiarities specific to particular national settings. Together the authors push the study of political communication to new frontiers.’
– Richard Anderson, University of California, Los Angeles, US

‘Ofer Feldman offers a comprehensive study of contemporary political communication that centers in key countries such as the United States, United Kingdom, the Netherlands, Israel, China, Japan and others. The focus on politicians’ evocative communication promotes a fresh look at how leaders resort to persuasive techniques that allow content and style to secure adherents. The book’s international focus adds great insights to those interested in world political communication and expands readers’ understanding of the rise of populism as a rhetorical objective.’
– Amos Kiewe, Syracuse University, US

‘This volume contributes usefully to our growing understanding of political language as a form of strategic communication. The global range of the examples is admirable, reminding us that, while media platforms are increasingly international, meaning is still culturally specific.’
– Stephen Coleman, University of Leeds, UK

‘This book brings together a fascinating collection of special essays that illuminate the multiple roles of language in framing political issues, and in persuading others to support the proposals and decisions of political leaders. Case studies from selected countries, some rarely examined, explore how top political leaders use rhetoric strategies to mobilize the electorate, lead government, and to affect policy discourse and interventions. Anyone interested in the complex relationships between political rhetoric, leadership, and governance will find this book essential reading.’
– Ken Kinoshita, Fukuoka Institute of Technology, Japan
Contributors include: M. Asano, C.S. Ben-Porat, Í.J. de Sousa, O. Feldman, A. Gayoso, M. Hameleers, I. Joathan, C. Johnson, M.A. Krasner, S. Lehman-Wilzig, F.P.J. Marques, B. Mendelski, M.S. Teer, A. Walter, J. Wang



Contents:

1. Introduction: Persuasive Speaking and Evoking Political Behavior
Ofer Feldman

Part I. Persuasive Leadership
2. Gender, Emotion and Political Discourse
Carol Johnson

3. What Makes a Speech Effective? Netanyahu's and Obama's SPECtrum of Rhetoric Intelligences (SPEC/RI) in UN Speeches 2009-2012
Michelle Stein Teer

4. Xi Jinping’s Governance Philosophy and Language Style
Jianxin Wang

5. French State of Emergency
Bruno Mendelski

Part II. Evoking Behavior
6. Battling for America’s Soul
Michael Alan Krasner

7. Political Public Relations (PPR) Techniques Emotional Input and Output
Albina Gayoso

8. The Rhetoric of Broadcast Talk Shows in Japan
Ofer Feldman

9. Politicians’ Use of Moral Appeals in British Political Advertising 1983-2017
Annemarie Walter

10. Facial Expressions in Election Campaign Posters
Masahiko Asano

Part III: Social Media Discourse
11. They are Lying to Us! The Rhetoric of Direct Communication by Populist Politicians and its Effects on the Electorate
Michael Hameleers

12. Emotion, Reason, and Political Attacks on Facebook
Ícaro Joatha and Francisco Paulo Jamil Marques

13. Political Discourse through Artificial Intelligence
Chen Sabag Ben-Porat and Sam Lehman-Wilzig

Index