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Advanced Introduction to Corporate Venturing

Paperback

Advanced Introduction to Corporate Venturing

9781782546504 Edward Elgar Publishing
Robert D. Hisrich, Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs, Kent State University, US
Publication Date: 2016 ISBN: 978 1 78254 650 4 Extent: 168 pp
In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. The book outlines the factors involved in this process and details the unique aspects of corporate entrepreneurship and corporate venturing.

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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.

This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.
Contents
Contents: 1. Corporate Venturing: Similarities and Differences 2. Understanding Corporate Venturing and Creative Problem Solving 3. Innovation and Identifying and Evaluating the Opportunities 4. Recognizing the Opportunity for Market Disruption 5. Developing the Corporate Business Plan 6. Organizing Corporate Venturing 7. Controlling and Compensating Corporate Venturing 8. Implementing Corporate Venturing


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