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Artificial Intelligence for Sustainable Value Creation

Hardback

Artificial Intelligence for Sustainable Value Creation

9781839104381 Edward Elgar Publishing
Edited by Margherita Pagani, Professor of Digital Marketing, Director, Research Center on Artificial Intelligence in Value Creation and Co-Director MsSc in Digital Marketing and Data Science, EMLYON Business School, France and Renaud Champion, Founder, Artificial Intelligence in Management (AIM) Institute, EMLYON Business School, France, Advisor to the European Commission and Expert for the IEEE Global Initiative on the Ethics of Intelligent and Autonomous Systems and CEO, Primnext
Publication Date: September 2021 ISBN: 978 1 83910 438 1 Extent: c 168 pp
Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence

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Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.

Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.

Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.
Critical Acclaim
‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone who wants to know about the future of business!’
– Charles Hofacker, Florida State University, US

This title is available for institutional purchase via Elgaronline.

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