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Artificial Intelligence for Sustainable Value Creation

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Artificial Intelligence for Sustainable Value Creation

9781839104381 Edward Elgar Publishing
Edited by Margherita Pagani, PhD, HDR, Full Professor of Artificial Intelligence in Marketing, SKEMA Business School, Founder, Research Center on Artificial Intelligence in Value Creation and MsSc in Digital Marketing and Data Science, emlyon business school, France and Renaud Champion, CEO, PRIMNEXT, Advisor to the European Commission, Strategy for AI, Data and Robotics and Founder, Artificial Intelligence in Management (AIM) Institute, emlyon business school, France
Publication Date: September 2021 ISBN: 978 1 83910 438 1 Extent: c 200 pp
Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence

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Critical Acclaim
Contributors
Contents
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Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.

Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.

Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.
Critical Acclaim
‘What Pagani and Champion have achieved with Artificial Intelligence for Sustainable Value Creation is a seminal pragmatic roadmap prioritizing people and the planet via systems level design. AI technologies empower the metrics of success that humans provide and this book shows why values-driven sustainability is the only path forward for businesses to achieve a purpose driven future for their organizations and the world.’
– John C. Havens, author of Heartificial Intelligence: Embracing Our Humanity to Maximize Machines

‘The editors and the authors are to be congratulated for this important book. They show that AI can play a key, ethical role in the creation of societal, environmental, and business value by helping businesses gain better information, optimise operations, improve products and services, and become more competitive and sustainable.’
– Luciano Floridi, University of Oxford, UK

‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone who wants to know about the future of business!’
– Charles Hofacker, Florida State University, US
Contributors
Contributors include: Christine Balagué, Renaud Champion, Amy Wenxuan Ding, Boris Düdder, Omar El Savy, Luc Julia, Gianvito Lanzolla, Yihyun Lim, Milan Miric, Florian Möslein, Margherita Pagani, Simone Santoni, Norman Stürtz, Christopher Tucci, Magnus Westerlund, Roberto Zicari
Contents
Contents:

Foreword by Luc Julia xiv
Acknowledgements xvi
Introduction to Artificial Intelligence for Sustainable Value Creation 1
Margherita Pagani and Renaud Champion

PART I HUMAN-CENTRIC AI
1 Creating business value through human-centric AI 9
Margherita Pagani and Renaud Champion
2 Value-driven design of AI enabled experiences 32
Yihyun Lim

PART II BUSINESS VALUE
3 Digital platform ecosystems: the coming context for AI 55
Omar El Sawy, Milan Miric and Margherita Pagani
4 Unlocking value from AI in financial services: strategic
and organizational tradeoffs vs. media narratives 70
Gianvito Lanzolla, Simone Santoni and Christopher Tucci

PART III ETHICAL AND SOCIETAL VALUE
5 The challenge of responsible AI 99
Christine Balagué
6 A model of fair and explainable artificial intelligence 122
Amy Wenxuan Ding
7 Ethical maintenance of artificial intelligence systems 151
Boris Düdder, Florian Möslein, Norman Stürtz,
Magnus Westerlund and Roberto V. Zicari
Afterword 172
Margherita Pagani and Renaud Champion

Index

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