Books

  1. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...
    Hardback (2021)

    List price $145.00

    Member price $130.50

    Paperback (October 2022)

    List price $45.00

    Member price $36.00

  2. Add to Wish List Rethinking Cultural Tourism

    Rethinking Cultural Tourism

    Greg Richards
    This insightful book reappraises how traditional high culture attractions have been supplemented by popular culture events, contemporary creativity and everyday life through inventive styles of tourism. Greg Richards draws on over three ...
    Hardback (2021)

    List price $110.00

    Member price $99.00

    Paperback (September 2022)

    List price $39.95

    Member price $31.96

  3. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...
    Hardback (2021)

    List price $155.00

    Member price $139.50

    Paperback (September 2022)

    List price $45.00

    Member price $36.00

  4. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price $175.00

    Member price $157.50

    Paperback (September 2022)

    List price $52.00

    Member price $41.60

  5. Add to Wish List Blockchain + Antitrust

    Blockchain + Antitrust

    Thibault Schrepel
    This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. This innovative and original book explores the relationship between blockchain and antitrust...
    Hardback (2021)

    List price $140.00

    Member price $126.00

    Paperback (September 2022)

    List price $45.00

    Member price $36.00

  6. Add to Wish List Big Data in Small Business

    Big Data in Small Business

    Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
    This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...
    Hardback (2021)

    List price $145.00

    Member price $130.50

    Paperback (September 2022)

    List price $45.00

    Member price $36.00

  7. Add to Wish List Pioneering Family Firms’ Sustainable Development Strategies

    Pioneering Family Firms’ Sustainable Development Strategies

    Edited by Pramodita Sharma, Sanjay Sharma
    This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society...
    Hardback (2021)

    List price $165.00

    Member price $148.50

    Paperback (September 2022)

    List price $55.00

    Member price $44.00

  8. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $135.00

    Member price $121.50

    Paperback (August 2022)

    List price $50.00

    Member price $40.00

  9. Add to Wish List Anti-Blanchard Macroeconomics

    Anti-Blanchard Macroeconomics

    Emiliano Brancaccio, Andrea Califano
    Olivier Blanchard, former chief economist of the International Monetary Fund (IMF), is author of one of the most important standard macroeconomics textbooks, which is used throughout the world. Endorsed by Blanchard himself, Anti-Blancha...
    Hardback (2022)

    List price $130.00

    Member price $117.00

    Paperback (2022)

    List price $39.95

    Member price $31.96

  10. Add to Wish List Teaching Urban and Regional Planning

    Teaching Urban and Regional Planning

    Edited by Andrea I. Frank, Artur da Rosa Pires
    This innovative book makes the case for training future planners in new and creative ways as coordinators, enablers and facilitators. An international range of teaching case studies offer distinctive ideas for the future of planning educ...
    Hardback (2021)

    List price $150.00

    Member price $135.00

    Paperback (2022)

    List price $45.00

    Member price $36.00

  11. Add to Wish List Teaching Tourism

    Teaching Tourism

    Edited by Johan Edelheim, Marion Joppe, Joan Flaherty
    Tourism as an activity is increasingly being criticised for its exploitative and extractive industrial approaches to business. Yet, it has the power to transform and to regenerate societies, cultures and the environment. The desire to ex...
    Hardback (2022)

    List price $155.00

    Member price $139.50

    Paperback (2022)

    List price $45.00

    Member price $36.00

  12. Add to Wish List Teaching Undergraduate Political Methodology

    Teaching Undergraduate Political Methodology

    Edited by Mitchell Brown, Shane Nordyke, Cameron G. Thies
    Providing expert advice from established scholars in the field of political science, this engaging book imparts informative guidance on teaching research methods across the undergraduate curriculum. Written in a concise yet comprehensive...
    Hardback (2022)

    List price $140.00

    Member price $126.00

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