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Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
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Advanced Introduction to Water Economics and Policy
Ariel Dinar
Advanced Introduction to Water Economics and Policy highlights various aspects of economic and policy considerations as they are applied to water decision-making and evaluation in a comprehensive and clear manner.eBook:Find out more$23.16
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Tort Law
Eric Tjong Tjin Tai
This accessible textbook provides an introductory guide to tort law, with a structured explanation of the key concepts and doctrines. Using a comparative approach, the discussion is illustrated with case law and provisions from three key...eBook:Find out more$41.56
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Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...eBook:Find out more$27.40
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Advanced Introduction to Elections and Voting
Ian McAllister
Tackling the complex issues surrounding what shapes a person’s vote, this cutting-edge Advanced Introduction analyses the main findings in current research on electoral behavior to provide a comprehensive understanding of electoral choice.eBook:Find out more$23.16
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Advanced Introduction to Social Capital
Karen S. Cook
This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...eBook:Find out more$23.16
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Advanced Introduction to Negotiation
Leigh Thompson, Cynthia S. Wang
Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...eBook:Find out more$25.96
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Advanced Introduction to Artificial Intelligence in Healthcare
Tom Davenport, John Glaser, Elizabeth Gardner
Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...eBook:Find out more$23.16
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Advanced Introduction to Spatial Statistics
Daniel A. Griffith, Bin Li
This Advanced Introduction provides a critical review and discussion of research concerning spatial statistics, differentiating between it and spatial econometrics, to answer a set of core questions covering the geographic-tagging-of-dat...eBook:Find out more$25.96
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Advanced Introduction to Central Banks and Monetary Policy
Jakob de Haan, Christiaan Pattipeilohy
Written by two expert economists, this comprehensive Advanced Introduction provides a thorough and up-to-date analysis of central banks and monetary policy, analysing the ways in which views about monetary policy have developed and changed.eBook:Find out more$23.16
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Advanced Introduction to Private Equity
Paul A. Gompers, Steven N. Kaplan
This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...eBook:Find out more$27.40
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Advanced Introduction to Financial Inclusion
Robert Lensink, Calumn Hamilton, Charles Adjasi
Taking a detailed tour through the emerging economic field of financial inclusion, this timely book charts the subtle conceptual shifts that gave rise to the focus on inclusivity in development finance, and provides an overview of key co...eBook:Find out more$25.96