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Advertising and the Marketplace
Lynne Pepall, Daniel J. Richards
‘This topical text bridges economics and marketing and broaches the new economics of platforms too, expounding both theory and empirics at an upper-year undergraduate level. It covers seminal contributions from the classics to the most r... -
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Advanced Introduction to the Experience Economy
Jon Sundbo
‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp... -
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Contract Law
Jan M. Smits
Reflecting the most recent changes in the law, the third edition of this popular textbook provides a fully updated, comparative introduction to the law of contract. Accessible and clear, it is perfectly pitched for international students... -
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Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl... -
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Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important... -
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Advanced Introduction to Legal Reasoning
Larry Alexander, Emily Sherwin
‘In an eminently lucid book, Alexander and Sherwin argue that legal reasoning is just not special or distinct. Whether or not one agrees with their claim, no one reading their wonderful and engaging book can escape the conclusion that th... -
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Advanced Introduction to Law and Development
Mariana M. Prado, Michael J. Trebilcock
‘The Advanced Introduction to Law and Development is the most comprehensive and interdisciplinary textbook on the role of law in socioeconomic development. The authors cover an impressive range of topics, including a new chapter on healt... -
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Advanced Introduction to Technology Policy
Albert N. Link, James A. Cunningham
‘Albert Link and James Cunningham provide a fresh perspective on the role of government in the now massive U.S. science and technology enterprise. The book is a thoughtful introduction to the scale and scope of U.S. technology policy tod... -
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An Introduction to Macroeconomics
Edited by Louis-Philippe Rochon, Sergio Rossi
‘Now that this excellent heterodox book is into a second edition there are only two choices; read it, or continue to be “deceived by economists”.’ – John Smithin, York University and Aurora Philosophy Institute/Institut philosophie Auror...eBook:Find out more$56.00
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Introduction to Cost–Benefit Analysis
Ginés de Rus
Acclaim for the first edition: ‘Ginés de Rus has produced an excellent book which will be very useful to advanced undergraduate and graduate students in public economics as well as to professional economists working with project evaluat...eBook:Find out more$40.00
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Advanced Introduction to Mobilities
Mimi Sheller
‘The “new mobilities paradigm” was announced 15 years ago. Here, one of the main figures in the development and phenomenal rise of mobilities work across the social sciences and humanities accounts for its progress since then, and shows ...eBook:Find out more$19.96
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Advanced Introduction to Law and Entrepreneurship
Shubha Ghosh
This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...eBook:Find out more$19.96