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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl... -
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![Advertising and the Marketplace]()
Advertising and the Marketplace
Lynne Pepall, Daniel J. Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d... -
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![Contract Law]()
Contract Law
Jan M. Smits
Reflecting the most recent changes in the law, the third edition of this popular textbook provides a fully updated, comparative introduction to the law of contract. Accessible and clear, it is perfectly pitched for international students... -
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
‘Dr. Chonko is a scholar and thought-leader in sales and sales management. The ideas about how to achieve a sustainable competitive advantage in sales and sales leadership are anchored in published academic research and succinctly captur... -
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![Advanced Introduction to Law and Development]()
Advanced Introduction to Law and Development
Mariana M. Prado, Michael J. Trebilcock
‘The Advanced Introduction to Law and Development is the most comprehensive and interdisciplinary textbook on the role of law in socioeconomic development. The authors cover an impressive range of topics, including a new chapter on healt... -
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![Advanced Introduction to Legal Reasoning]()
Advanced Introduction to Legal Reasoning
Larry Alexander, Emily Sherwin
‘In an eminently lucid book, Alexander and Sherwin argue that legal reasoning is just not special or distinct. Whether or not one agrees with their claim, no one reading their wonderful and engaging book can escape the conclusion that t... -
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![Advanced Introduction to Technology Policy]()
Advanced Introduction to Technology Policy
Albert N. Link, James A. Cunningham
‘Albert Link and James Cunningham provide a fresh perspective on the role of government in the now massive U.S. science and technology enterprise. The book is a thoughtful introduction to the scale and scope of U.S. technology policy tod... -
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![An Introduction to Macroeconomics]()
An Introduction to Macroeconomics
Edited by Louis-Philippe Rochon, Sergio Rossi
‘Now that this excellent heterodox book is into a second edition there are only two choices; read it, or continue to be “deceived by economists”.’ – John Smithin, York University and Aurora Philosophy Institute/Institut philosophie Auror... -
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![Business Law for Entrepreneurs]()
Business Law for Entrepreneurs
Margo E.K. Reder, Kabrina K. Chang, Sean P. Melvin, Jonathan J. Darrow
‘Business Law for Entrepreneurs highlights the most important legal issues facing a new start-up. Up-to-date examples and ideas make this text interesting and relevant. This book is an important contribution for anyone wanting to start a... -
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![Introduction to Cost–Benefit Analysis]()
Introduction to Cost–Benefit Analysis
Ginés de Rus
Acclaim for the first edition: ‘Ginés de Rus has produced an excellent book which will be very useful to advanced undergraduate and graduate students in public economics as well as to professional economists working with project evaluat... -
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![Advanced Introduction to Law and Entrepreneurship]()
Advanced Introduction to Law and Entrepreneurship
Shubha Ghosh
This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and... -
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![Entrepreneurship in Theory and Practice]()
Entrepreneurship in Theory and Practice
Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
‘This highly useful textbook presents a broad view on entrepreneurship, including entrepreneurial action in new and established firms, associations, government agencies etc. It does so in a refreshing way by drawing on theoretical insigh...
